The Bayer Saridon Campaign Urges People to Stop the Pain
Meghan Young — March 28, 2013 — Marketing
References: zeabbdo & ibelieveinadv
The Bayer Saridon campaign hilariously depicts the trait of hard-headedness as actual hard heads in the form of illustrated helmets. Although this could easily be misconstrued as a campaign for helmets themselves, its tag line clarifies the meaning behind the images by reading, "Even the hardest heads can feel pain."
Conceived and executed by ZEA BBDO, an ad agency based in Caracas, Venezuela, the Bayer Saridon campaign is simple and playful. Art directed by Roberto Mondello with creative direction by Gerardo Pernía and Luisana Franceschi, the images were shot by photographer Claudio Napolitano and illustrated by artist Roberto Mondello. Rounding out the Bayer Saridon campaign with copy by writer Gerardo Pernía E, the images will surely inspire people to take a tablet or two.
Conceived and executed by ZEA BBDO, an ad agency based in Caracas, Venezuela, the Bayer Saridon campaign is simple and playful. Art directed by Roberto Mondello with creative direction by Gerardo Pernía and Luisana Franceschi, the images were shot by photographer Claudio Napolitano and illustrated by artist Roberto Mondello. Rounding out the Bayer Saridon campaign with copy by writer Gerardo Pernía E, the images will surely inspire people to take a tablet or two.
Trend Themes
1. Playful Ad Campaigns - Using humor and a light-hearted approach can help brands create memorable and effective campaigns.
2. Personification Marketing - Giving inanimate objects human-like traits can make them relatable and help create emotional connections with consumers.
3. Creative Taglines - Crafting a unique tagline that clarifies the meaning behind the campaign can help differentiate a brand from competitors and boost brand awareness.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can incorporate creative marketing tactics to educate consumers and increase brand recognition.
2. Advertising - Ad agencies can explore new and innovative ways to create playful and memorable campaigns that resonate with audiences.
3. Consumer Goods - Consumer goods companies can use personification marketing to create emotional connections between consumers and their products, driving sales and brand loyalty.
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