BAU Building Materials Packaging Iconically Suggests its Contents' Purpose
Amelia Roblin — October 30, 2013 — Marketing
References: mousegraphics.gr & thedieline
Everyone wants his product to stand out from the rest, but some companies attempt this in a much punchier way than others. BAU building materials packaging is part of this bold group that really jumps off the shelf and catches the eye of the consumer straight away. Mousegraphics has done yet another brilliant job with this project, marking a construction product with powerful symbolism that's familiar, nostalgic and relevant.
If you've ever played Tetris, you'll recognize the geometries of the Tetriminos from the computer game that requires you to formulate layers of the colorful little squares to cancel out complete rows. Two of such four-part segments seem to fall from the tops of BAU building materials packaging, printed on either black, white or yellow sacks with bright ink for the game pieces.
If you've ever played Tetris, you'll recognize the geometries of the Tetriminos from the computer game that requires you to formulate layers of the colorful little squares to cancel out complete rows. Two of such four-part segments seem to fall from the tops of BAU building materials packaging, printed on either black, white or yellow sacks with bright ink for the game pieces.
Trend Themes
1. Geometric Packaging - Opportunity to create eye-catching packaging designs inspired by familiar shapes and patterns, like the Tetriminos from Tetris.
2. Nostalgic Branding - Chance to evoke nostalgia and create connections with consumers by incorporating familiar elements from popular culture, such as iconic video game references like Tetris.
3. Symbolic Packaging - Potential to communicate product purpose and characteristics through powerful symbolism, enhancing brand messaging and consumer engagement.
Industry Implications
1. Construction Materials - Disruptive innovation opportunity to differentiate building material products through unique and visually striking packaging designs.
2. Packaging Design - Opportunity for designers to experiment with bold and attention-grabbing visuals, creating packaging that stands out and attracts consumers.
3. Consumer Goods - Chance for consumer goods companies to leverage nostalgia and popular culture references to create unique brand identities and engage with customers on an emotional level.
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