McDonald's Hong Kong is Serving The Brand's New Batman Burger
Mesel Isaac — October 11, 2014 — Lifestyle
References: campaign.mcdonalds.hk & geekologie
McDonald's wants its customers to fight their hunger by taking a bite out of the new Batman burger available in Hong Kong.
Called the Batman Diner Double Beef, the burger appears to consist of two patties, cheese, an egg patty, onions and two different types of sauce. The Batman hamburger is marketed as part of a combo consisting of sparkling green apple tea and "squeezy cheesy fries"– fries that come with a package of cheese sauce and bacon flavored bits.
Those who aren't fans of Batman will eventually have more options of superhero-themed hamburgers to choose from, as the Batman burger is only the first in a line of Justice League-themed meals, with the McDonald's Hong Kong website suggesting the eventual release of a Superman burger, a Flash burger and a Green Lantern burger.
Called the Batman Diner Double Beef, the burger appears to consist of two patties, cheese, an egg patty, onions and two different types of sauce. The Batman hamburger is marketed as part of a combo consisting of sparkling green apple tea and "squeezy cheesy fries"– fries that come with a package of cheese sauce and bacon flavored bits.
Those who aren't fans of Batman will eventually have more options of superhero-themed hamburgers to choose from, as the Batman burger is only the first in a line of Justice League-themed meals, with the McDonald's Hong Kong website suggesting the eventual release of a Superman burger, a Flash burger and a Green Lantern burger.
Trend Themes
1. Superhero-themed Fast Food - Fast food chains can offer limited edition menu items inspired by popular superheroes to attract customers and boost sales.
2. Limited Edition Combos - Limited edition combos consisting of a themed burger, a unique beverage, and an exclusive snack offering can create excitement and exclusivity among customers.
3. Pop Culture-inspired Marketing - Fast food chains can leverage popular pop culture franchises to attract younger audiences and build stronger brand loyalty.
Industry Implications
1. Fast Food - The fast food industry can leverage pop culture-inspired limited edition menu offerings to drive sales and attract new customers.
2. Entertainment - Pop culture franchises can work with fast food chains to promote their brand and drive interest in upcoming movies, TV shows, and merchandise.
3. Marketing & Advertising - Marketing agencies can help fast food chains develop and execute successful pop culture-themed marketing campaigns and partnerships.
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