The Bathtub Gin Company Creates a Multi Purpose Vodka
Erin Fox — December 30, 2012 — Art & Design
Whether you prefer swigging back your liqueur or pouring it into your bathtub, the Bathtub Gin Company has created a product which is not only scrumptious but works as a cleanser as well as a drinkable substance. This blueberry vanilla concoction is a multi-purpose item with cleaver packaging. The Bathtub Gin Company revolves around the idea of the 1920s prohibition in the United States of America. The amalgamation of this branding with the idea of a multi-purpose liqueur is a genius idea.
Detoxifying your body can be simple with this blueberry vanilla concoction. Relax in the bathtub with some of this product in the water combined with a glass on the rocks and you are set for a relaxing night in.
Detoxifying your body can be simple with this blueberry vanilla concoction. Relax in the bathtub with some of this product in the water combined with a glass on the rocks and you are set for a relaxing night in.
Trend Themes
1. Prohibition-inspired Products - The prohibition era branding and multi-purpose functions in a product offer an opportunity for more businesses to create similar products.
2. Dual-function Products - Products that have both consumable and cleaning purposes have potential to disrupt traditional cleaning and food industries.
3. Clever Packaging - Creative packaging that stands out can attract attention and set products apart from competitors in crowded markets.
Industry Implications
1. Alcohol - Other alcohol brands can take inspiration from the Bathtub Gin Company to create multi-purpose and unique drinks in a market that is always seeking new experiences.
2. Cleaning Products - Traditional cleaning products may face disruption from the emergence of dual-function products like the Bathtub Gin Company's blueberry vanilla liqueur.
3. Food and Beverage - Food and beverage businesses can expand into the dual-function market by creating products that can be eaten or used for other purposes like cleaning or beauty treatments.
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