Basil Hayden Toast Challenges Preconceived Notions of American Whiskey
Laura McQuarrie — August 3, 2021 — Lifestyle
References: beamsuntory & prnewswire
Basil Hayden Toast is a super-premium Kentucky Straight Bourbon Whiskey that challenges what people know about American whiskey and it invites all sorts of drinkers, new and familiar, to experience what it has to offer. Rather than being made with regular rye grain, the product is made with brown rice grown in the United States, which is said to offer "a hint of sweetness and a touch less spice, while a secondary toasted barrel finish draws out notes of caramelized sugar and toasted wood." After aging, the toasted brown rice is blended with more brown rice bourbon that has been rested in level four char barrels for an even more complex flavor profile.
This whiskey provides a fresh perspective and it taps into the brand's original spirit of opening people's minds to what bourbon can truly be.
This whiskey provides a fresh perspective and it taps into the brand's original spirit of opening people's minds to what bourbon can truly be.
Trend Themes
1. Alternative Grains - Opportunity for distilleries to experiment with non-traditional grains for whiskey.
2. Experimental Aging - Opportunity to explore different barrel finishes and aging techniques for unique flavors.
3. Craft Distilling - Opportunity for small distilleries to differentiate themselves with unique and innovative products.
Industry Implications
1. Craft Distilling - Small distilleries can leverage experimental ingredients and aging techniques to differentiate themselves from traditional whiskey brands.
2. Farm-to-table - Restaurants and bars can incorporate alternative grain whiskeys into their farm-to-table cocktail programs.
3. Sustainability - Distilleries can explore the use of sustainable and locally sourced grains for whiskey production to appeal to environmentally conscious consumers.
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