Basics 029 Briefs Packaging Plays with the Fragility of Male Anatomy
Amelia Roblin — February 3, 2012 — Fashion
References: thinkhappy.biz & packagingoftheworld
How did something so intimate become such an unexciting purchase? Perhaps boring branding has a great deal to do with it. Basics 029 Briefs packaging breaks the mold of standard underwear presentation to bring a bit of fun into buying skivvies.
Usually you get a photo of a perfectly sculpted man, flaunting a pair of undies between his bulging thighs and washboard abs. But as muscular as he is, the marketing strategy is underwhelmingly two-dimensional. Here, Happy Creative Services of India has incorporated an extra layer of imagery into this particular brand of snug boxers.
Making a reference to the vulnerability of men's private parts, Basics 029 Briefs packaging is based on the idea of the egg. The patterns of the supportive undergarments are visible through oval windows in the card, playfully labeled with chicken-themed puns.
Usually you get a photo of a perfectly sculpted man, flaunting a pair of undies between his bulging thighs and washboard abs. But as muscular as he is, the marketing strategy is underwhelmingly two-dimensional. Here, Happy Creative Services of India has incorporated an extra layer of imagery into this particular brand of snug boxers.
Making a reference to the vulnerability of men's private parts, Basics 029 Briefs packaging is based on the idea of the egg. The patterns of the supportive undergarments are visible through oval windows in the card, playfully labeled with chicken-themed puns.
Trend Themes
1. Interactive Packaging - Basics 029 Briefs packaging incorporates an extra layer of imagery, creating an interactive experience for customers.
2. Playful Branding - The use of chicken-themed puns brings a playful and lighthearted approach to the branding of Basics 029 Briefs.
3. Subverting Traditional Marketing - Breaking away from the standard underwear marketing strategy, Basics 029 Briefs packaging disrupts the traditional approach and offers a fresh perspective.
Industry Implications
1. Fashion - The fashion industry can explore interactive packaging techniques to enhance customer experience and differentiate their brand.
2. Retail - In the retail industry, playful and unconventional branding strategies like Basics 029 Briefs packaging can attract and engage customers.
3. Advertising - Basics 029 Briefs packaging presents an opportunity for advertisers to subvert traditional marketing tactics and create memorable brand experiences.
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