These New KA Sodas are Being Launched by Barr Soft Drinks
Michael Hemsworth — January 21, 2021 — Marketing
References: agbarr & talkingretail
These new KA soda flavors are being launched by Barr Soft Drinks in a bid to help grow consumer interest and satisfy demand for the increasingly popular product variety. The new drink flavors include Strawberry Soda, Tropical Krush and Citrus Punch, which each highlight a distinctly original favor experience that is achieved without any artificial sweeteners in the mix. The drinks will be launched in February 2021 in the UK at a price point of 79p per can.
Marketing Director at Barr Soft Drinks Adrian Troy spoke on the new KA sodas saying, "These new flavors have been created with the same passion for vibrant flavors and are free from artificial sweeteners, which will help retailers to really drive the brand in store and tap into incremental sales within full sugar carbonates, which is currently worth £7.7m in convenience.”
Marketing Director at Barr Soft Drinks Adrian Troy spoke on the new KA sodas saying, "These new flavors have been created with the same passion for vibrant flavors and are free from artificial sweeteners, which will help retailers to really drive the brand in store and tap into incremental sales within full sugar carbonates, which is currently worth £7.7m in convenience.”
Trend Themes
1. Flavored Soda Diversification - Soft drink companies can explore the trend of offering a range of vibrantly flavored sodas made without artificial sweeteners to satisfy consumer demand and drive incremental sales in full sugar carbonates.
2. Natural Flavor Experiences - There is an opportunity to meet consumer interest in natural, distinct flavor experiences by creating sodas without any artificial sweeteners in the mix, which will drive demand for these products.
3. Innovative Soda Launches - By launching innovative flavors like Strawberry Soda, Tropical Krush, and Citrus Punch, companies can increase brand interest and tap into incremental sales opportunities.
Industry Implications
1. Beverage Industry - Soft drink and beverage manufacturers can innovate and diversify their product offerings to satisfy changing consumer demand for unique, natural flavors for maximum sales and profit.
2. Retail Industry - The retail sector can capitalize on the trend of offering new and innovative flavored sodas, like KA soda, to drive sales and meet consumer demand for natural and distinct flavor experiences.
3. Food and Beverage Industry - Companies in the food and beverage industry can use the trend of offering flavored sodas without artificial sweeteners to appeal to health-conscious consumers and differentiate themselves from competitors in the marketplace.
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