Petra Milk Uses the Same Barley Used in the Malt of Petra Beer
Laura McQuarrie — December 14, 2022 — Marketing
References: fabnews.live
Barley milks are made with an ancient grain and superfood that's full of nutritional benefits but this wasn't the only reason that Petra Milk was created.
The FIFA World Cup is a highly anticipated event among sports fans in Brazil but this year, the games in Qatar mean that the time difference isn't opportune for people in Brazil to crack open a cold beer. As such, Petra created its own plant-based milk so that fans can enjoy the World Cup Games in the morning with a plant-based milk made with the same barley used in the production of the malt of Petra beer.
There are all sorts of alt milk products that are now available to consumers, as well as an increasing number of products that are made with upcycled by-products of the production process.
The FIFA World Cup is a highly anticipated event among sports fans in Brazil but this year, the games in Qatar mean that the time difference isn't opportune for people in Brazil to crack open a cold beer. As such, Petra created its own plant-based milk so that fans can enjoy the World Cup Games in the morning with a plant-based milk made with the same barley used in the production of the malt of Petra beer.
There are all sorts of alt milk products that are now available to consumers, as well as an increasing number of products that are made with upcycled by-products of the production process.
Trend Themes
1. Barley-based Alt Milks - Opportunity for the development of more plant-based milk products made with barley, a nutritious superfood.
2. Upcycling By-products - An opportunity to develop innovative products using by-products of the production process.
3. Plant-based Beverages - Opportunity for the development of more plant-based beverage options for consumers.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to develop alternative plant-based milk products and expand their consumer base.
2. Food Industry - Opportunity for food companies to develop innovative products using by-products of the production process.
3. Nutrition Industry - Opportunity for the nutrition industry to explore the benefits of barley as a superfood ingredient in alternative milk and beverage products.
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