Disturbing Treats to Crush Your Sugar Cravings
Christina Butty — March 27, 2009 — Life-Stages
References: candyaddict & candyfavorites
As if to deter the weak at heart, many candy manufacturers are choosing to package the sweet stuff in innovative, gross ways. Likely a tactic to differentiate from the other similar offerings, many of these packages are almost dry-heave gross!
From toilet candy to eyeballs to band aids, this packaging trend is enough to deter even the biggest sweet tooth. It's a good thing that kids will eat anything!
Implications - Youth consumers have a strong penchant for the exotic and unfamiliar. These consumers have an insatiable appetite for cool and are constantly seeking new and unique finds. Companies should consider exploring other cultures for product ideas that might catch on with youth consumers because of its niche qualities.
From toilet candy to eyeballs to band aids, this packaging trend is enough to deter even the biggest sweet tooth. It's a good thing that kids will eat anything!
Implications - Youth consumers have a strong penchant for the exotic and unfamiliar. These consumers have an insatiable appetite for cool and are constantly seeking new and unique finds. Companies should consider exploring other cultures for product ideas that might catch on with youth consumers because of its niche qualities.
Trend Themes
1. Gross Packaging - The trend of candy packaged in disgusting ways presents an opportunity for companies to capture attention and differentiate their products through novelty and shock value.
2. Exotic and Unfamiliar - Youth consumers' appetite for cool and unique finds creates an opportunity for companies to explore other cultures for product ideas that can appeal to this demographic.
3. Niche Qualities - Exploring niche qualities in product development can attract youth consumers who seek unconventional and distinctive experiences.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can leverage the gross packaging trend to disrupt the industry and stand out among competitors by offering innovative and disturbing packaging designs.
2. Youth Marketing - The trend of exotic and unfamiliar product ideas opens up disruptive innovation opportunities in youth marketing, where companies can tap into the desire for unique experiences to attract this consumer segment.
3. Cultural Influences - Exploring other cultures for product ideas presents disruptive innovation opportunities across industries as companies can tap into niche qualities that resonate with specific consumer groups.
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