Bareburger is Fast Food for the Health-Conscious Eater
Charlotte Joyce Kidd — September 15, 2015 — Lifestyle
References: bareburger & businessinsider
Bareburger is the lesser-known burger chain that is taking the world by storm.
With 27 locations in the United States, a presence in Canada and Japan and now a planned opening in the United Arab Emirates, Bareburger is slated to become a competitor for big-name burger chains. Bareburger distinguishes itself by offering a variety of health-conscious, gourmet and exotic menu options. The artisanal burger bar serves elk, duck and wild boar patties, and boasts a plentiful vegan menu.
For the millennial consumer -- who is often willing to pay more or go out of his or her way for something that looks and tastes more authentic and has a higher nutritional content -- Bareburger is an appealing alternative option.
With 27 locations in the United States, a presence in Canada and Japan and now a planned opening in the United Arab Emirates, Bareburger is slated to become a competitor for big-name burger chains. Bareburger distinguishes itself by offering a variety of health-conscious, gourmet and exotic menu options. The artisanal burger bar serves elk, duck and wild boar patties, and boasts a plentiful vegan menu.
For the millennial consumer -- who is often willing to pay more or go out of his or her way for something that looks and tastes more authentic and has a higher nutritional content -- Bareburger is an appealing alternative option.
Trend Themes
1. Gourmet Fast-food Chains - Opportunities to disrupt traditional fast-food chains by offering healthier and more exotic menu options for health-conscious and adventurous consumers.
2. Plant-based Menu Options - Disrupting the traditional fast-food industry by offering a plentiful vegan menu as a healthier and eco-friendlier alternative to meat-based options.
3. Exotic Meat Consumption - Opportunities to disrupt traditional fast-food chains by offering a variety of exotic meat patties to health-conscious and adventurous consumers looking for unique and gourmet options.
Industry Implications
1. Fast-food Industry - Offering healthier and more exotic menu options to disrupt traditional fast-food chains.
2. Plant-based Food Industry - Capitalizing on the trend towards veganism and eco-friendly consumption by offering plentiful vegan menu options as a healthier and eco-friendlier alternative to meat-based fast-food.
3. Exotic Meat Industry - Marketing exotic meat patties to health-conscious and adventurous consumers looking for unique and gourmet fast-food options.
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