SusieCakes is Serving Up New Barbie Cakes This Summer
Katherine Pendrill — July 15, 2023 — Lifestyle
References: instagram & qsrmagazine
SusieCakes – along with just about everyone else – is celebrating the upcoming release of the 'Barbie' movie with the launch of three new Barbie Cakes.
Just as the name suggests, the new Barbie Cakes are inspired by the prink, sparkly, and fun world of Barbie dolls. But what makes these cakes extra special is that an actual Barbie doll is incorporated into the design. The bakery is offering consumers the option to choose from 3 different Barbie dolls for their cake, and then select their desired choice of cake flavor, buttercream frosting, and sprinkles. Cake flavor options include vanilla, vanilla confetti, chocolate, or red velvet.
And if you needed any more proof that these cakes are something special, Margot Robbie, who plays Barbie herself, had a Barbie cake from SusieCakes last year to celebrate her birthday while filming on the movie.
Image Credit: SusieCakes
Just as the name suggests, the new Barbie Cakes are inspired by the prink, sparkly, and fun world of Barbie dolls. But what makes these cakes extra special is that an actual Barbie doll is incorporated into the design. The bakery is offering consumers the option to choose from 3 different Barbie dolls for their cake, and then select their desired choice of cake flavor, buttercream frosting, and sprinkles. Cake flavor options include vanilla, vanilla confetti, chocolate, or red velvet.
And if you needed any more proof that these cakes are something special, Margot Robbie, who plays Barbie herself, had a Barbie cake from SusieCakes last year to celebrate her birthday while filming on the movie.
Image Credit: SusieCakes
Trend Themes
1. Doll-incorporated Cakes - Opportunity for bakeries to innovate and create custom cakes that feature dolls as a central design element.
2. Brand Tie-in Cakes - Potential for businesses to collaborate with popular movies or characters to create themed cakes that generate excitement and customer engagement.
3. Custom Cake Options - Demand for personalized cakes with options for flavor, frosting, and decorations is growing, presenting an opportunity for bakeries to offer customizable cake experiences.
Industry Implications
1. Bakery - Bakeries can capitalize on the trend by offering doll-incorporated cakes, partnering with brands for tie-in cakes, and providing a wide range of customizable cake options.
2. Movie Merchandising - The movie industry can explore collaborations with bakeries to create branded cakes that promote their films and create a buzz among fans and moviegoers.
3. Celebration Services - Companies that provide event planning and celebration services can incorporate doll-topped cakes as a unique option for birthdays, parties, and special occasions, offering customers a memorable and interactive dessert experience.
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