The Barbie and Ken Reunion Campaign Tests True Love
Renee Ramsarran — February 10, 2011 — Marketing
References: barbieandken & money.cnn
After 7 years apart, a Barbie and Ken reunion campaign has been launched as the latest chapter of an epic love story. Billboards in New York and Los Angeles profess Ken’s renewed love in his fight to win back his lady doll. The ads read: "Barbie, I want you back," "Barbie, you are the only doll for me,” and even better, "Barbie, we may be plastic but our love is real."
The hope is to have the celebrity couple back together by Valentine’s Day with a little help from the public. Users can vote at barbieandken.com whether Barbie should “take Ken back.” The Barbie and Ken Reunion campaign utilizes Facebook, Twitter, Foursquare and YouTube to spread its message.
Photo Credits:
inflexwetrust | sebastianmourra | kriscadacio.wordpress
The hope is to have the celebrity couple back together by Valentine’s Day with a little help from the public. Users can vote at barbieandken.com whether Barbie should “take Ken back.” The Barbie and Ken Reunion campaign utilizes Facebook, Twitter, Foursquare and YouTube to spread its message.
Photo Credits:
inflexwetrust | sebastianmourra | kriscadacio.wordpress
Trend Themes
1. Reunion Campaigns - Disruptive innovation opportunity: Brands can create campaigns that engage and capture public sentiment, creating excitement and nostalgia around reuniting beloved characters or celebrities.
2. Social Media Integration - Disruptive innovation opportunity: Companies can leverage various social media platforms to spread their message, create buzz, and engage with their audience on a deeper level.
3. Public Influencer Voting - Disruptive innovation opportunity: Brands can involve the public in decision-making processes through voting or polling, allowing consumers to take an active role in shaping brand narratives.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Toy companies can leverage nostalgia, storytelling, and interactive experiences to revitalize classic brands and capture the attention of new generations.
2. Advertising and Marketing - Disruptive innovation opportunity: Marketers can develop innovative campaigns that combine traditional advertising with social media integration to effectively reach and engage target audiences.
3. Digital Media Entertainment - Disruptive innovation opportunity: Digital media platforms can explore partnerships with brands to create interactive and engaging campaigns that capture users' attention and drive user participation.
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