Takara Tomy is Opening Up a Beyblade Bar in Japan for Adults
Laura McQuarrie — December 23, 2016 — Lifestyle
References: beyblade.takaratomy.co.jp & japantrends
In the new year, Takara Tomy will be putting a spotlight on its spinning toys by launching the 'Bakuten Shoot Beyblade Bar' in Japan. While spinning tops are typically designed, branded and marketed towards kids, this pop-up bar will specifically cater to adults. With that being said, kids who are juniors in high school or younger will be permitted entry, provided that they are accompanied by an adult.
The pop-up Beyblade Bar is opening on the sixth floor of Ikebukuro Parco and will include a space for guests to play with Beyblades, browse exhibits of past models and enjoy a variery of themed drinks.
Even though Beyblade toys were first released in Japan in 2000, they continue to be wildly successful in Japan. For instance, the third generation series of Beyblade toys with NFC technology sold five million units in Japan alone.
The pop-up Beyblade Bar is opening on the sixth floor of Ikebukuro Parco and will include a space for guests to play with Beyblades, browse exhibits of past models and enjoy a variery of themed drinks.
Even though Beyblade toys were first released in Japan in 2000, they continue to be wildly successful in Japan. For instance, the third generation series of Beyblade toys with NFC technology sold five million units in Japan alone.
Trend Themes
1. Adult-focused Toy Bars - Toy bars with spinners and other toys that cater to adults offer opportunities to expand a toy's target audience beyond kids.
2. Nostalgic Pop Culture Trends - Nostalgic toys like Beyblades continue to appeal to audiences and can be leveraged to create themed experiences for adults.
3. Combining Play and Retail Spaces - Retail spaces that incorporate play areas offer opportunities for interactive brand experiences and can lead to increased customer engagement and loyalty.
Industry Implications
1. Toy Industry - With adult-focused spinners and other toys, the toy industry can broaden its customer base and diversify its product offerings.
2. Hospitality Industry - Pop-up bars and events based on nostalgic pop culture trends can be created by the hospitality industry to attract new customers and increase foot traffic.
3. Retail Industry - Retail spaces that combine shopping with play areas can differentiate themselves and offer customers immersive brand experiences that increase engagement.
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