The 'Here's to the UNs' Ballantine's Ad Celebrates Authenticity
Jana Pijak — July 10, 2019 — Marketing
References: youtube & adsoftheworld
'Here's to the UNs' is a new Ballantine's ad that was brought to life by creative agency Ogilvy. The campaign features a fearless cast of professionals who are captured both on a day off and while at work.
Juxtaposing physical activities like running through a forest and boxing with candid footage of the subjects excelling at work, this Ballantine's ad aims to spotlight those that are described as "uncommon, unflinching, undaunted, unstoppable, undistracted and untypical. As the commercial comes to an end, other words describing the cast include "unchallenged, unswayed, unorthodox, undying and undisputed" -- staying true to the Ballentine's brand ethos.
Using bold visual language to engage a Gen-X audience, the premium scotch brand showcases different corporate success stories while spotlighting subjects from all walks of life. Though they are all different, the subjects' commonalities include their fearlessness, authenticity and determination.
Juxtaposing physical activities like running through a forest and boxing with candid footage of the subjects excelling at work, this Ballantine's ad aims to spotlight those that are described as "uncommon, unflinching, undaunted, unstoppable, undistracted and untypical. As the commercial comes to an end, other words describing the cast include "unchallenged, unswayed, unorthodox, undying and undisputed" -- staying true to the Ballentine's brand ethos.
Using bold visual language to engage a Gen-X audience, the premium scotch brand showcases different corporate success stories while spotlighting subjects from all walks of life. Though they are all different, the subjects' commonalities include their fearlessness, authenticity and determination.
Trend Themes
1. Authenticity in Advertising - Opportunity to create bold and honest campaigns that resonate with consumers.
2. Highlighting Unconventional Success Stories - Chance to showcase individuals and businesses that have defied norms and achieved success.
3. Engaging Gen-x Audience - Potential to captivate and connect with the Generation X demographic using impactful visual language.
Industry Implications
1. Advertising - Opportunity to revolutionize strategies and approaches to resonate with a new generation of consumers.
2. Entertainment - Potential to tell compelling stories of unconventional success through various media platforms.
3. Beverage - Chance to create authentic branding that appeals to a younger, Gen-X market segment.
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