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Soft Pretzel Fries

Clean the Sky - Positive Eco Trends & Breakthroughs

J&J Snack Foods' SUPERPRETZEL Soft Pretzel Fries are a Baked Appetizer

— February 13, 2020 — Lifestyle
The newest addition to J&J Snack Foods' SUPERPRETZEL brand for nationwide foodservice menus is a baked appetizer that was created based on the demand for soft pretzel appetizers, as well as the fact that consumers are looking to order appetizers that are novel and unique. Just like regular fries, the SUPERPRETZEL Soft Pretzel Fries have the potential to be enjoyed as a side dish with many different meals or dipped into a variety of sauces. Notably, the Soft Pretzel Fries are baked, not fried, and are vegan-friendly.

According to J&J Snack Foods, "Soft pretzel appetizers have risen 8% across the top 1,500 restaurants and leading convenience stores, outpacing all other bread appetizers in 2019."


Image Credit: J&J Snack Foods
Trend Themes
1. Baked Appetizers - Opportunity for innovative baked appetizers that cater to the demand for unique and novel food options.
2. Soft Pretzel Appetizers - Growing popularity of soft pretzel appetizers presents a chance for new and creative menu offerings.
3. Vegan-friendly Food - Increased demand for vegan-friendly options creates opportunities for plant-based appetizers like Soft Pretzel Fries.
Industry Implications
1. Foodservice - Foodservice industry can capitalize on the rising trend of soft pretzel appetizers by offering innovative baked appetizers as part of their menus.
2. Snack Foods - Snack food industry can leverage the demand for unique appetizers by introducing baked and vegan-friendly options like Soft Pretzel Fries.
3. Convenience Stores - Convenience stores can tap into the growing market for soft pretzel appetizers by offering a variety of baked appetizer options, including Soft Pretzel Fries.
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