The Brauhaus Pretzel Range Has an Authentic Bavarian Style
Michael Hemsworth — October 29, 2024 — Lifestyle
References: jjsnack & snackandbakery
Enjoying an authentic soft pretzel from home is about to get easier than ever thanks to the new Brauhaus Pretzel range from J&J Snack Foods that aim to deliver exceptional flavor with no lengthy preparation required. The frozen pretzels feature a soft, Bavarian-style recipe that has been crafted over the course of eight-hours to ensure the utmost attention to a high-quality final product. The product is slated to start hitting freezer cases at grocers in the US starting in 2025 and will come in four-count packs with Everything Bagel topping packets inside for additional flavor.
Vice President of Marketing for Retail at J&J Snack Foods Joanne Mizner spoke on the Brauhaus Pretzels saying, "Brauhaus Pretzel is J&J’s leading soft pretzel brand in foodservice channels, and we’re beyond excited to offer this hand-crafted, premium product in the freezer aisle for consumers to easily serve at home. We’ve done our research, and we know that sourdough pretzels are considered a highly relevant, classic snack or appetizer item. The authenticity is baked in—from Oktoberfest celebrations to holiday grazing tables, this snack is sure to level up snacking and entertaining at home.”
Image Credit: J&J Snack Foods
Vice President of Marketing for Retail at J&J Snack Foods Joanne Mizner spoke on the Brauhaus Pretzels saying, "Brauhaus Pretzel is J&J’s leading soft pretzel brand in foodservice channels, and we’re beyond excited to offer this hand-crafted, premium product in the freezer aisle for consumers to easily serve at home. We’ve done our research, and we know that sourdough pretzels are considered a highly relevant, classic snack or appetizer item. The authenticity is baked in—from Oktoberfest celebrations to holiday grazing tables, this snack is sure to level up snacking and entertaining at home.”
Image Credit: J&J Snack Foods
Trend Themes
1. Convenience-oriented Gourmet Snacks - The rise of premium, ready-to-eat gourmet snacks like frozen artisan pretzels caters to consumers seeking high-quality indulgence without the long preparation times.
2. Authentic Cultural Cuisine at Home - Bringing traditional foods like Bavarian-style pretzels to home kitchens emphasizes authenticity and cultural flavors in packaged food items.
3. Fusion Toppings - Combining different culinary styles, such as Everything Bagel seasoning with Bavarian pretzels, exemplifies innovative flavor pairing to enhance traditional foods.
Industry Implications
1. Frozen Food - The expanding range of premium frozen products integrates convenience with quality, appealing to time-poor consumers who desire gourmet experiences at home.
2. Food Packaging - Innovative packaging like including Everything Bagel topping packets with frozen pretzels showcases the value of enhancing consumer experiences through thoughtful product design.
3. Cultural Cuisine - The introduction of authentic regional foods into the mainstream market highlights the growing consumer interest in diverse culinary experiences.
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