The Baileys Chocolat Luxe Combines Belgian Chocolate with Whiskey
Thomas Wade-West — October 12, 2013 — Lifestyle
References: luxurylaunches
Whiskey and chocolate lovers will love the new Bailey's Chocolat Luxe which is set to drop for the winter season. The beverage is part of a European campaign this season called 'Baileys brings chocolate to life' which is being pushed for $15.9 million.
The actual drink itself is the same one we know and love, with a twist. Traditionally Baileys has consisted of Irish Cream and Irish Whiskey; the addition in this case is the hint of belgian chocolate. The creator, Anthony Wilson, decided to create a drink that is more indulgent and luxurious than anything out on the market today. The drink took three years to perfect and balance until its release later this year. The beverage is priced at $28 a bottle and is sold alongside a nice box and bag.
The drink is perfect for the upcoming winter holidays and adds an elegant take to the traditional beverage. Look out for the European campaign later this year.
The actual drink itself is the same one we know and love, with a twist. Traditionally Baileys has consisted of Irish Cream and Irish Whiskey; the addition in this case is the hint of belgian chocolate. The creator, Anthony Wilson, decided to create a drink that is more indulgent and luxurious than anything out on the market today. The drink took three years to perfect and balance until its release later this year. The beverage is priced at $28 a bottle and is sold alongside a nice box and bag.
The drink is perfect for the upcoming winter holidays and adds an elegant take to the traditional beverage. Look out for the European campaign later this year.
Trend Themes
1. Whiskey-chocolate Fusion - The trend of combining whiskey and chocolate is rising, presenting an opportunity for innovative products that offer indulgence and luxury.
2. Premium Holiday Beverages - The demand for high-end, luxurious beverages during the winter season creates an opportunity for brands to introduce premium products that cater to consumers' desire for an elegant take on traditional drinks.
3. European Campaigns - The increasing popularity of European campaigns provides an avenue for brands to promote their unique and high-quality products, leveraging the association with European craftsmanship and sophistication.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can tap into the whiskey-chocolate fusion trend by developing innovative products that combine the flavors of whiskey and chocolate to satisfy consumers' cravings for indulgence and luxury.
2. Gourmet Food and Beverage - The gourmet food and beverage industry can capitalize on the demand for premium holiday beverages by creating high-end, luxurious products that appeal to consumers looking for a sophisticated twist on traditional holiday drinks.
3. Marketing and Advertising - The marketing and advertising industry can assist brands in launching successful European campaigns that highlight the unique qualities and craftsmanship of their products, attracting consumers who value European elegance and sophistication.
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