Bodegas Neleman's Bag-in-Box Wines are Disguised as Sets of Books
Laura McQuarrie — August 30, 2019 — Art & Design
References: neleman.es & packagingoftheworld
To put a novelty twist on bag-in-box wines, Bodegas Neleman created a design that resembles a stack of books. Thanks to its inconspicuous style, the box of wine has the potential to be slotted into a bookshelf and go virtually unnoticed. The side of the box of wine is made to resemble the spines of three different kinds of books with titles like "The Big Atlas of Organic Wines," "Why We Take Care of Nature?" and the simply named "Wine Book." The design also includes a convenient carrying handle, plus an essential spout for dispensing wine that appears to pop out of the pages of the "books."
The bag-in-box wines are offered in both red wine and white wine versions, each of which promises to delight wine lovers and bookworms alike.
The bag-in-box wines are offered in both red wine and white wine versions, each of which promises to delight wine lovers and bookworms alike.
Trend Themes
1. Disguised Packaging - The trend of creating innovative packaging designs that disguise products as something else, such as books, offers a disruptive innovation opportunity for brands to attract consumers who value unique and inconspicuous aesthetics.
2. Blending Industries - The trend of combining elements from different industries, such as wine and literature, presents a disruptive innovation opportunity for businesses to tap into new markets and appeal to diverse consumer interests.
3. Convenience and Portability - The trend of incorporating convenient features, like carrying handles and easy dispensing mechanisms, into product designs, including wine boxes, offers a disruptive innovation opportunity for brands to enhance user experience and differentiate themselves in the market.
Industry Implications
1. Wine - The wine industry can explore the disruptive innovation opportunity of creating novel packaging designs, like disguised book-like wine boxes, to attract consumers seeking unique and aesthetically appealing products.
2. Publishing - The publishing industry can explore the disruptive innovation opportunity of collaborating with wine brands to create packaging designs that resemble books, appealing to consumers who value aesthetics and enjoy wine as a part of their reading experience.
3. Consumer Goods - The consumer goods industry can leverage the disruptive innovation opportunity of offering disguised packaging designs, like book-like wine boxes, to attract consumers who prioritize unique and inconspicuous aesthetics in their purchasing decisions.
6.7
Score
Popularity
Activity
Freshness
