Willie Nelson Sings for the 'Back to the Start' Chipotle Ad
References: fastcompany & brandflakesforbreakfast
If you don't think Coldplay, Willie Nelson, a Mexican fast food restaurant and sustainable farming had much in common, feast your eyes on the new 'Back to the Start' Chipotle commercial.
The anti-factory farming ad makes use of the Coldplay classic 'The Scientist,' having it covered by country legend Willie Nelson specifically for the video and set to the beautiful animation of filmmaker Johnny Kelly. At just over two minutes long, the advert quickly shows the story of a farmer who succumbs to temptation and "sells out" to factory farming, only to realize his mistake and return to a sustainable, environmentally friendly, family-run farm.
The touching story, along with the sweet Willie Nelson cover of the sentimental Coldplay tune, make the 'Back to the Start' Chipotle ad hard to forget. It's rare to see a fast food restaurant promote organic and sustainable farming, and I'm glad to see Chipotle taking these important steps towards a better future by buying and promoting locally grown products.
The anti-factory farming ad makes use of the Coldplay classic 'The Scientist,' having it covered by country legend Willie Nelson specifically for the video and set to the beautiful animation of filmmaker Johnny Kelly. At just over two minutes long, the advert quickly shows the story of a farmer who succumbs to temptation and "sells out" to factory farming, only to realize his mistake and return to a sustainable, environmentally friendly, family-run farm.
The touching story, along with the sweet Willie Nelson cover of the sentimental Coldplay tune, make the 'Back to the Start' Chipotle ad hard to forget. It's rare to see a fast food restaurant promote organic and sustainable farming, and I'm glad to see Chipotle taking these important steps towards a better future by buying and promoting locally grown products.
Trend Themes
1. Organic Fast Food - Disruptive Innovation Opportunity: Introduce organic and sustainable food options in the fast food industry.
2. Anti-factory Farming - Disruptive Innovation Opportunity: Develop campaigns and initiatives that raise awareness about the negative impacts of factory farming and promote sustainable alternatives.
3. Celebrity-endorsed Advertising - Disruptive Innovation Opportunity: Collaborate with influential celebrities to create powerful and memorable advertisements that advocate for socially responsible practices.
Industry Implications
1. Fast Food - Disruptive Innovation Opportunity: Transform the fast food industry by offering organic, sustainable, and locally sourced menu options.
2. Food Advocacy - Disruptive Innovation Opportunity: Establish organizations and platforms that advocate for ethical and sustainable food production and consumption.
3. Advertising - Disruptive Innovation Opportunity: Embrace celebrity endorsements and storytelling techniques to create impactful advertisements that drive positive social and environmental change.
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