Old Navy's Back to School Shopping Ad Stars the Funny Julia Louis-Dreyfus
Laura McQuarrie — August 6, 2015 — Marketing
References: oldnavy & adsoftheworld
Although Julia Louis-Dreyfus has appeared in several comical Old Navy commercials in the past, this new back to school shopping commercial from the clothing retailer is her best one yet.
The ad called 'Picture Day' features the female actress as a parent who is completely out of touch with what kids actually want. This is proven on several occasions, especially when her son gripes about being sent to picture day wearing a full suit and tie.
Hilarity ensues when the overbearing mother addresses a group of cool youths dressed from head-to-toe in affordable Old Navy fashion, who share some of the incredible deals that the retailer is now offering, such as jeans for students for only eight dollars, as well as adult jeans for less than $20.
The ad called 'Picture Day' features the female actress as a parent who is completely out of touch with what kids actually want. This is proven on several occasions, especially when her son gripes about being sent to picture day wearing a full suit and tie.
Hilarity ensues when the overbearing mother addresses a group of cool youths dressed from head-to-toe in affordable Old Navy fashion, who share some of the incredible deals that the retailer is now offering, such as jeans for students for only eight dollars, as well as adult jeans for less than $20.
Trend Themes
1. Comedic Brand Collaborations - Opportunity for brands to collaborate with popular comedians to create entertaining and memorable commercials.
2. Authentic Parent-child Relationships - Creating advertisements that portray relatable parent-child dynamics can resonate with consumers.
3. Affordable Fashion for Students - Demand for budget-friendly clothing options for students, creating opportunities for retailers to offer stylish and affordable items.
Industry Implications
1. Retail - Retail brands can leverage comedic collaborations with celebrities to effectively market their products.
2. Fashion - The fashion industry can tap into the trend of affordable student fashion by offering stylish and budget-friendly options.
3. Advertising - Advertising agencies can focus on creating authentic parent-child relationships in commercials to attract consumers.
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