Back to Nature Has Partnered with GloryBee to Raise Awareness
Michael Hemsworth — December 21, 2017 — Lifestyle
References: backtonaturefoods & preparedfoods
The Back to Nature Foods Company has announced a new granola flavor to commemorate a partnership it has launched with GloryBee to help support the 'SAVE THE BEE' campaign. The new granola flavor is 'Honey Nut Granola' and is made using tropical blossom honey that is sustainable sourced to ensure it's as focused on conservation as possible. The new flavor joins the lineup of other options that have come to be quite popular amongst consumers looking for an alternative to traditional cereals.
Speaking on the new partnership with GloryBee, Tracy Russell, Director of Marketing for the Back to Nature Foods Company, said, "We are thrilled to launch our partnership with GloryBee®, one that allows us to further our mission of capturing delicious, natural ingredients for our consumers. We hope to bring a smile with every bite of this delicious granola and raise awareness around the importance of preserving the bee population."
Speaking on the new partnership with GloryBee, Tracy Russell, Director of Marketing for the Back to Nature Foods Company, said, "We are thrilled to launch our partnership with GloryBee®, one that allows us to further our mission of capturing delicious, natural ingredients for our consumers. We hope to bring a smile with every bite of this delicious granola and raise awareness around the importance of preserving the bee population."
Trend Themes
1. Bee-saving Food Partnerships - Collaborating with conservation-focused suppliers to create bee-friendly products can have a positive impact on environmental preservation and enhance brand identity.
2. Alternative Cereal Options - Manufacturers can cater to health-conscious and environmentally-conscious consumers through offering alternative cereal options that use sustainable ingredients.
3. Awareness Campaigns for Environmental Conservation - Initiating initiatives that support environmental conservation can engage consumers and generate brand favorability.
Industry Implications
1. Food and Beverage - The food and beverage industry can generate positive consumer sentiments and promote environmental conservation through collaborating with sustainable suppliers and introducing eco-friendly initiatives like 'SAVE THE BEE'.
2. Conservation and Sustainability - Companies whose industry's value chain depend on natural resources such as agricultural, forestry, fisheries, can promote long-term sustainability by inventing bee-friendly products and campaigns to support environmental conservation.
3. Marketing and Advertising - Marketing and advertising agencies can assist organizations in initiating campaigns to raise public awareness on how to support the bee population as well as promoting eco-friendly products.
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