The BaBoom Lollipop Campaign Appeals to Children's Imaginations
Meghan Young — November 8, 2012 — Marketing
References: ibelieveinadv
The BaBoom Lollipop campaign takes its tag lines literally. For instance, to promote "a taste that is out of this world," the image centers around an alien while "a brand new taste" is visualized by an adorable baby. Of course, the cartoonish illustrations help target the company's main demographic: children. Cute and playful, the BaBoom Lollipop campaign will appeal to a kid's creativity and imagination.
Conceived by Escala, an ad agency based in Porto Alegre, Brazil, the BaBoom Lollipop campaign was art directed by André Blanco and André Mezzomo with creative direction by Régis Montagna. Illustrated by Fescher and copy written by Maurício Cardoso, the posters are colorful and fun, just like the suckers being advertised themselves.
Conceived by Escala, an ad agency based in Porto Alegre, Brazil, the BaBoom Lollipop campaign was art directed by André Blanco and André Mezzomo with creative direction by Régis Montagna. Illustrated by Fescher and copy written by Maurício Cardoso, the posters are colorful and fun, just like the suckers being advertised themselves.
Trend Themes
1. Child-focused Marketing - Marketers should consider more campaigns that appeal to children's creativity and imagination.
2. Literal Tag Line Visualization - Companies could benefit from creative ad campaigns that take their tag lines literally, like the BaBoom Lollipop campaign.
3. Cartoonish Illustration - More companies may benefit from the use of cute and playful cartoon illustrations to target specific demographics, as seen in the BaBoom Lollipop campaign.
Industry Implications
1. Confectionery - Confectionery companies could benefit from using creative ad campaigns that stimulate children's imaginations, like the BaBoom Lollipop campaign.
2. Marketing & Advertising - Marketers and advertisers should take inspiration from the BaBoom Lollipop campaign's use of literal tag line visualization and child-focused marketing tactics.
3. Toy & Game - The BaBoom Lollipop campaign's use of playful cartoon illustrations could inspire toy and game companies to adopt similar marketing strategies.
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