Axe's Burn Out Ad Takes Viewers on a Whimsical Laundromat Adventure
Ellen Smith — October 8, 2018 — Marketing
Dream-Like Body Spray Ads -- Axe's Burn Out ad Takes Viewers on a whimsical laundromat adventure
Axe is continuing to target teenage boys in its 'Burn Out' ad and tapped a 22-year old Dutch DJ and influencer to do so. In its latest campaign a laundromat doubles as a portal to a dream-like world.
The ad is set to the tune of 'Burn Out,' an energetic new song from the DJ, Martin Garrix, who makes a cameo in the final scene. In the ad, a teenage boy is attempting to impress a girl at the laundromat and while he's shy at first, his confidence quickly builds upon a simple application of Axe's body spray. The boy then travels through the laundry machine and is launched into a series of whimsical worlds. In each world, he searches for the girl from the laundromat.
By the end of the four-minute ad, the boy finds the courage to say hello to the girl.
Axe is continuing to target teenage boys in its 'Burn Out' ad and tapped a 22-year old Dutch DJ and influencer to do so. In its latest campaign a laundromat doubles as a portal to a dream-like world.
The ad is set to the tune of 'Burn Out,' an energetic new song from the DJ, Martin Garrix, who makes a cameo in the final scene. In the ad, a teenage boy is attempting to impress a girl at the laundromat and while he's shy at first, his confidence quickly builds upon a simple application of Axe's body spray. The boy then travels through the laundry machine and is launched into a series of whimsical worlds. In each world, he searches for the girl from the laundromat.
By the end of the four-minute ad, the boy finds the courage to say hello to the girl.
Trend Themes
1. Interactive Advertising - Opportunity for advertisers to create immersive ad experiences that transport viewers to dream-like worlds.
2. Influencer Marketing - Collaboration with popular influencers can help brands effectively target and engage their desired audience.
3. Music Integration - Integrating music into ad campaigns can help create emotional connections and enhance the overall viewer experience.
Industry Implications
1. Personal Care Products - Brands can leverage immersive ads to showcase the benefits of their body spray products in a captivating way.
2. Fashion and Apparel - This trend presents an opportunity for clothing brands to create engaging narratives and showcase their products within dream-like settings.
3. Entertainment Industry - Collaborating with musicians and incorporating their music in ads can provide unique storytelling opportunities for film studios, streaming platforms, and music labels.
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