Photographer Yvonne Todd is Inspired by 90s Commercial Photo Studios
Meghan Young — September 4, 2014 — Fashion
References: ervon & beautifuldecay
Many probably hold the belief that there are only awkward glamour shots and never good ones. Although a few can manage to look normal in some of them, more often than not these retro techniques from the 90s result in forced poses and bizarre effects that are more giggle worthy than anything else.
To perpetuate the idea of awkward glamour shots, photographer Yvonne Todd relies on classic techniques from 90s commercial photography studios to create a series that manages to go beyond awkward. As though inspired in part by interpretive contemporary dance, there are a lot of nude bodysuits, weird movements and more. Todd states, "I feel compelled to create 'revised' photographic conventions drawn from advertising imagery, stock photography, catalogs, brochures, corporate portraits, mass-market fiction, religious cults, soap operas, show business, and the glimpses and fragments that resonate in my memory and imagination.”
To perpetuate the idea of awkward glamour shots, photographer Yvonne Todd relies on classic techniques from 90s commercial photography studios to create a series that manages to go beyond awkward. As though inspired in part by interpretive contemporary dance, there are a lot of nude bodysuits, weird movements and more. Todd states, "I feel compelled to create 'revised' photographic conventions drawn from advertising imagery, stock photography, catalogs, brochures, corporate portraits, mass-market fiction, religious cults, soap operas, show business, and the glimpses and fragments that resonate in my memory and imagination.”
Trend Themes
1. Reimagining Retro Photography - Opportunities for companies to introduce new technology and revamp traditional photography which utilizes vintage techniques
2. The Rise of Awkward Photography - Opportunities for social media like TikTok and Instagram to create new content celebrating unconventional and bizarre poses and effects from retro photography techniques
3. Body Positivity and Self-expression - Opportunities for wellness and fashion brands to utilize retro photography techniques to promote self expression and body acceptance
Industry Implications
1. Photography - Incorporate new innovation and technology to revamp traditional photography
2. Social Media - Utilize awkward photography trends on social media platforms to create new content that celebrates individuality and self-expression
3. Wellness and Fashion - Introduce retro photography of self-expression for unique advertising and marketing of new wellness and fashion campaigns
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