Awake NY and Patta Joined to Create a Line of Bold Tracksuits
Riley von Niessen — December 6, 2017 — Fashion
References: awakenyclothing & hypebeast
It seems that the rise of retro fashion staples isn't going anywhere anytime soon, as the line of patterned tracksuits that were presented by Awake NY and Patta helps to demonstrate.
Two different variations are available from the capsule line: a pink and black tracksuit, and a white and yellow one. The pants of the first suit are covered in the bright hue of pink, whereas the matching zip-up jacket confines the color to its sleeves and shoulders primarily. The same distribution of color is seen in the white and yellow tracksuit as well. On both variations, small paisley designs litter the pink and yellow components of the suits, while both brand's names are featured together on one side of the chest.
Two different variations are available from the capsule line: a pink and black tracksuit, and a white and yellow one. The pants of the first suit are covered in the bright hue of pink, whereas the matching zip-up jacket confines the color to its sleeves and shoulders primarily. The same distribution of color is seen in the white and yellow tracksuit as well. On both variations, small paisley designs litter the pink and yellow components of the suits, while both brand's names are featured together on one side of the chest.
Trend Themes
1. Retro Fashion Staples - Disruptive innovation opportunity: Create modern twists on classic fashion pieces that appeal to nostalgia-seeking consumers.
2. Patterned Tracksuits - Disruptive innovation opportunity: Collaborate with different brands to create unique tracksuit designs that cater to individual tastes and preferences.
3. Capsule Collections - Disruptive innovation opportunity: Launch limited-edition collections that create hype and exclusivity, driving consumer demand and sales.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Embrace retro fashion trends and collaborate with other brands to create desirable and unique products.
2. Streetwear - Disruptive innovation opportunity: Tap into the growing demand for bold and patterned tracksuits by offering limited-edition collaborations that cater to streetwear enthusiasts.
3. E-commerce - Disruptive innovation opportunity: Utilize online platforms to launch and promote capsule collections, targeting consumers who seek exclusive and limited-edition fashion pieces.
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