The #AvoGlowUp TikTok Challenge Spotlights Eye-Catching Ensembles
Laura McQuarrie — February 11, 2022 — Fashion
References: avocadosfrommexico & prnewswire
Avocados From Mexico is preparing for "the biggest occasion of the year for guacamole and avocados" with the #AvoGlowUp TikTok challenge and a real-life version of the virtual closet in the Avocados From Mexico digital House of Goodness. The pop-up in SoHo is set to invite people to a Store of Goodness where they will find items from the fresh new Avocado Glow Apparel Collection.
Avocados From Mexico partnered with #MadeMeBuyIt and 20 TikTok influencers based in New York City to pilot a novel RaaS (Retail as a Service) concept. While dancing to the rhythm of the Avocados From Mexico jingle, influencers use an avocado to transition from wearing everyday outfits to Avocado Glow ensembles from the collection.
Avocados From Mexico partnered with #MadeMeBuyIt and 20 TikTok influencers based in New York City to pilot a novel RaaS (Retail as a Service) concept. While dancing to the rhythm of the Avocados From Mexico jingle, influencers use an avocado to transition from wearing everyday outfits to Avocado Glow ensembles from the collection.
Trend Themes
1. Avocado-inspired Fashion - There is an opportunity for fashion brands to explore using food-inspired themes in clothing for a unique and playful look.
2. Raas (retail as a Service) for Pop-up Shops - There is an opportunity for retail brands to use RaaS concepts to create unique and convenient pop-up shops for consumers on a temporary basis.
3. Social Media Challenges for Marketing Campaigns - There is an opportunity for brands to use social media challenges as a way to engage with consumers and promote their brand in a fun and interactive way.
Industry Implications
1. Fashion Industry - The fashion industry can explore the concept of food-inspired themes in clothing to attract new consumers and stand out in a competitive market.
2. Retail Industry - The retail industry can use RaaS concepts to create unique and convenient pop-up shops for consumers on a temporary basis, which is a great opportunity for businesses to test new markets or expand their offerings.
3. Marketing Industry - The marketing industry can use social media challenges as a way to engage consumers and promote brands in a fun, interactive, and viral way that can reach a wide audience quickly.
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