New Avianova Commercial Shows Girls in Bikinis Cleaning Dirty Planes
Ryan Hinkson — June 23, 2010 — Marketing
References: copyranter.blogspot & adweek.blogs
Airlines have been reducing fares and allowing extra baggage to entice more people to fly. Well, this Avianova commercial, which shows bikini-clad flight attendants stripping down to their bikinis so they can clean the plane, is all the motivation I need to get on board.
If this Avianova commercial is any indication of how things really are for the Russian airline, I think complaining about a delayed flight will be a thing of the past. Once they allow you to wait on the tarmac.
If this Avianova commercial is any indication of how things really are for the Russian airline, I think complaining about a delayed flight will be a thing of the past. Once they allow you to wait on the tarmac.
Trend Themes
1. Airline Marketing - The use of unconventional advertising tactics, such as featuring bikini-clad flight attendants, can be a disruptive innovation opportunity for airlines to attract and engage customers.
2. Customer Experience Enhancement - Enhancing the in-flight experience by providing unique and entertaining features, like bikini-clad flight attendants, can differentiate airlines and create a disruptive innovation opportunity.
3. Brand Differentiation - Employing unconventional advertising campaigns, such as Avianova's bikini-clad flight attendants, can help airlines stand out in a crowded market and seize disruptive innovation opportunities.
Industry Implications
1. Airline Industry - The airline industry can explore disruptive innovation opportunities by rethinking traditional marketing strategies and tapping into unconventional advertising tactics like Avianova's bikini-clad flight attendants.
2. Advertising Industry - The advertising industry has a chance to embrace disruptive innovation opportunities by reimagining conventional approaches and helping airlines create captivating campaigns like Avianova's bikini-clad flight attendants.
3. Hospitality Industry - The hospitality industry, specifically airlines, can capitalize on disruptive innovation opportunities by delivering unique and memorable experiences, such as Avianova's bikini-clad flight attendants, to enhance customer satisfaction and loyalty.
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