Volkswagen's Auto Marketing Stunt Curbs Speeding with Child Drawings
Laura McQuarrie — May 4, 2015 — Autos
References: volkswagen.co.nz & digitalbuzzblog
Just in time for Mother's Day this year, Volkswagen released an auto marketing stunt called the 'Reduce Speed Dial.' This special speedometer is designed to prevent speeding by causing people to think about the implications their actions could have on others.
With the help of Volkswagen, ordinary speedometers were swapped out for custom ones that were designed by kids on an app. This included everything from hand-written numbers to cute, colorful doodles that provided special reminders at the center of the dial.
In order to change a person's behavior at a point when it is most critical on the road, the heartfelt messages help to remind people of the loved ones that matter most in their lives. Since cars are so often judged by their ability to go fast, this is a sound reminder that there are things far more important in life.
With the help of Volkswagen, ordinary speedometers were swapped out for custom ones that were designed by kids on an app. This included everything from hand-written numbers to cute, colorful doodles that provided special reminders at the center of the dial.
In order to change a person's behavior at a point when it is most critical on the road, the heartfelt messages help to remind people of the loved ones that matter most in their lives. Since cars are so often judged by their ability to go fast, this is a sound reminder that there are things far more important in life.
Trend Themes
1. Personalized Speedometers - A trend of designing custom speedometers to curb speeding by reminding drivers of their loved ones and the potential implications of their actions.
2. Child-designed Technology - A trend of utilizing youthful creativity in technology development, such as in the Reduce Speed Dial app that allowed kids to design speedometers.
3. Emotional Messaging in Marketing - A trend of incorporating heartfelt messages and emotional appeals in marketing campaigns, particularly with the goal of changing behavior or sparking action.
Industry Implications
1. Automotive - In the automotive industry, there is an opportunity to explore the use of personalized speedometers as a standard feature, especially for safety-focused models or marketing campaigns.
2. Child Programming Education - In the education industry, there is an opportunity to develop programming and design courses for children that encourage creativity, particularly in areas like app development.
3. Parenting and Child Development - In the parenting and child development industry, there is an opportunity to emphasize the importance of involving children in creative activities that can have real-world applications, like designing a speedometer or developing an app.
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