Pomfeed Supplies Consumers with Handmade French Goods
Laura McQuarrie — August 2, 2018 — Lifestyle
References: 13g.fr & thedieline
'Pomfeed' is an online delicatessen that connects consumers to handmade, authentic French food by sending out monthly boxes that showcase goods from a different region in the country.
These curated French food boxes not only celebrate local producers but also tell a unique origin story and approach the food-sharing service with a focus on sustainability. Pomfeed prides itself on packaging its products in recyclable and recycled materials and also limits supply chain activity by working directly with its partners.
The visual identity created for Pomfeed by 'Treize grammes studio' embraces a colorful, patchwork-like aesthetic that weaves together the many unique qualities of different parts of France as a representation of its richly diverse food scene.
These curated French food boxes not only celebrate local producers but also tell a unique origin story and approach the food-sharing service with a focus on sustainability. Pomfeed prides itself on packaging its products in recyclable and recycled materials and also limits supply chain activity by working directly with its partners.
The visual identity created for Pomfeed by 'Treize grammes studio' embraces a colorful, patchwork-like aesthetic that weaves together the many unique qualities of different parts of France as a representation of its richly diverse food scene.
Trend Themes
1. Regionally Curated Subscription Boxes - The authentic French food boxes offered by Pomfeed tap into the niche market for consumers wanting to receive unique and carefully curated regional products right at their doorsteps.
2. Sustainability-focused Packaging Solutions - Pomfeed's emphasis on using recyclable and recycled materials in their food box packaging creates an opportunity for businesses to also focus on eco-friendly solution while delivering curated goods.
3. Localized Cuisine Promotion - The storytelling aspect of Pomfeed's food boxes can inspire other businesses to promote and celebrate regional, local, and diverse cuisine, creating a niche in delivering unique culinary experiences.
Industry Implications
1. Food Subscription Services - Pomfeed's authentic French food boxes can influence food subscription services or meal kit delivery companies to diversify their offerings by showcasing regional, sustainable, and locally sourced food products.
2. Sustainable Packaging Industry - Pomfeed's sustainable packaging solutions can inspire the sustainable packaging industry to increase their focus on eco-friendly materials and collaborate with businesses or food delivery services to deliver their products more sustainably.
3. Culinary Tourism Industry - Pomfeed's promotion of regional and local cuisine can have an impact on the culinary tourism industry to widen its reach by offering immersive, curated experiences revolving around the diverse food culture of different regions.
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