The Golden Ratio Informed Aureus Vita Fibonacci Dry Gin
Laura McQuarrie — April 8, 2025 — Lifestyle
References: aureusvita & wired
The golden ratio, celebrated for its aesthetic and mathematical beauty, has inspired artists and scientists alike, and its harmonious proportions have even found their way into the world of spirits with Aureus Vita Fibonacci Dry Gin.
Aureus Vita head distiller John Hall is in the process of patenting his Fibonacci-Hall Still. With this still, each botanical is treated individually within three distinct distillation phases. The resulting product is a gin diluted to an ABV of 61.8%. “Because I’m extracting so much more flavor from the botanicals in this unique and groundbreaking still, I chose 61.8%, resulting in a premium drink, Aureus Vita, that possesses so many more flavours and a more impactful finish than the average London Dry," Hall detailed to Wired.
This reinvented gin, meticulously balanced, is packaged in a phi-inspired bottle design.
Aureus Vita head distiller John Hall is in the process of patenting his Fibonacci-Hall Still. With this still, each botanical is treated individually within three distinct distillation phases. The resulting product is a gin diluted to an ABV of 61.8%. “Because I’m extracting so much more flavor from the botanicals in this unique and groundbreaking still, I chose 61.8%, resulting in a premium drink, Aureus Vita, that possesses so many more flavours and a more impactful finish than the average London Dry," Hall detailed to Wired.
This reinvented gin, meticulously balanced, is packaged in a phi-inspired bottle design.
Trend Themes
1. Mathematically-inspired Beverages - The integration of mathematical principles like the golden ratio into beverage production offers a novel approach to achieving balance and complexity in flavor profiles.
2. Botanical Precision Distillation - Advancements in distillation technology, such as the Fibonacci-Hall Still, enable precise botanical extraction, enhancing flavor complexity in premium spirits.
3. Aesthetic Packaging Design - Packaging inspired by mathematical aesthetics, such as phi-inspired bottles, elevates product presentation and appeals to consumers seeking both beauty and substance.
Industry Implications
1. Artisanal Gin Production - Craft gin producers are leveraging mathematical innovation in distillation to differentiate themselves with uniquely balanced flavor profiles.
2. Spirits and Distillation Equipment Manufacturing - The development and patenting of innovative stills like the Fibonacci-Hall Still could revolutionize botanical extraction techniques in spirit manufacturing.
3. Luxury Beverage Packaging - Companies focused on premium presentation are employing mathematical concepts to design visually striking packaging that enhances product appeal.
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