Aura Car Wash Ads Cleverly Psyche Customers Out
Summer Luu — March 22, 2011 — Autos
References: 1pointsize & copyranter.blogspot
What better way to market your service then to slap your ad right onto the product that you’re servicing like the Aura Car Wash campaign.
Created by 1pointsize advertising agency, the campaign is a bunch of bird poop stickers stuck onto random cars that would be potential customers. This fecal decal reads, “The cleanest way to do the dirty job,” and ends with Aura Car Wash followed by its business phone number. The message is simple but very effective and really hits home with all car cleaning services.
While some may not appreciate the scare of bird poop against their windshield, I think the Aura Car Wash advertising stickers are brilliant and clever. It definitely grabs immediate attention from customers.
Created by 1pointsize advertising agency, the campaign is a bunch of bird poop stickers stuck onto random cars that would be potential customers. This fecal decal reads, “The cleanest way to do the dirty job,” and ends with Aura Car Wash followed by its business phone number. The message is simple but very effective and really hits home with all car cleaning services.
While some may not appreciate the scare of bird poop against their windshield, I think the Aura Car Wash advertising stickers are brilliant and clever. It definitely grabs immediate attention from customers.
Trend Themes
1. Creative Outdoor Advertising - Opportunity for advertising agencies to think outside of the box and come up with unique ideas to market products and services in a memorable way.
2. Humorous Advertising - Opportunity for companies to create humorous ads that will stick in customers' minds and create a positive brand image.
3. Guerrilla Marketing - Opportunity for companies to use unconventional and low-cost marketing tactics to surprise and delight customers, and generate buzz around their brand.
Industry Implications
1. Advertising - Opportunity for advertising agencies to help companies create unique and memorable campaigns that will grab customers' attention and generate buzz.
2. Car Wash - Opportunity for car wash businesses to create humorous and attention-grabbing advertising campaigns that will attract new customers and generate brand awareness.
3. Outdoor Advertising - Opportunity for outdoor advertising companies to offer unique and creative advertising solutions to businesses that want to stand out in crowded markets.
0.7
Score
Popularity
Activity
Freshness
