Nashville's 'August Moon' is Slated to Open in Spring 2018
References: augustmoondrivein & variety
Drive-in movies used to be a standard in the film industry, and the upcoming 'August Moon' theater concept will aim to recreate the heyday of that concept. The miniature indoor theme park, which is slated to open in Nashville in the spring of 2018, will strive to replicate heading to a drive-in movie on a summer night in the 1950s, with vintage hot rods on location and available for guests as well as cozy picnic blankets spread under the (artificial) stars.
August Moon will indeed be an indoor drive-in experience, with a covering similar to the bubbles frequently used for tennis courts or driving ranges in the winter. However, the park will project a simulated starry sky onto the interior, giving patrons the feeling of sitting outside on a summer night.
The park's 1950s nostalgia spreads beyond just the vintage vehicles, too. It will play many vintage films that rarely screen in theaters today, and its on-premises dining area will serve artisan takes on retro American fare like milkshakes and burgers.
August Moon will indeed be an indoor drive-in experience, with a covering similar to the bubbles frequently used for tennis courts or driving ranges in the winter. However, the park will project a simulated starry sky onto the interior, giving patrons the feeling of sitting outside on a summer night.
The park's 1950s nostalgia spreads beyond just the vintage vehicles, too. It will play many vintage films that rarely screen in theaters today, and its on-premises dining area will serve artisan takes on retro American fare like milkshakes and burgers.
Trend Themes
1. Indoor Drive-in Theater Experiences - Opportunity for creating immersive and nostalgic entertainment experiences that simulate outdoor environments.
2. Vintage Film Screening - Opportunity to showcase rare and classic films that are not typically shown in mainstream theaters.
3. Artisan Retro Dining - Opportunity to offer unique and creative food and beverage options that celebrate retro American cuisine.
Industry Implications
1. Entertainment - Disruptive innovation opportunity for creating new types of indoor entertainment experiences that transport people to different eras.
2. Film - Disruptive innovation opportunity to cater to niche audiences by showcasing vintage and obscure films in alternative cinema settings.
3. Food and Beverage - Disruptive innovation opportunity to reinvent classic American cuisine and provide a unique dining experience that combines nostalgia and creativity.
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