Keiichi Matsuda's 'Augmented (hyper)Reality' Glimpses the Future
References: bldgblog.blogspot & technabob
The Augmented (hyper)Reality video by Keiichi Matsuda is a must-see video with regards to the link between consumerism and architecture in the near future. That seems like a mouthful of hype, but watch his innovative video which features pop-up style advertising integrated into everyday life.
Keiichi Matsuda's Augmented (hyper)Reality video may only represent one man's vision of the future, but with voracious capitalism and the fast-paced advancements in augmented reality, can he be far off?
Implications - This clip that was created by Matsuda as part of the completion of his Masters program is the epitome of augmented reality. This vision of a futuristic world is soon to become a part of society and the ways people interact with one another.
Keiichi Matsuda's Augmented (hyper)Reality video may only represent one man's vision of the future, but with voracious capitalism and the fast-paced advancements in augmented reality, can he be far off?
Implications - This clip that was created by Matsuda as part of the completion of his Masters program is the epitome of augmented reality. This vision of a futuristic world is soon to become a part of society and the ways people interact with one another.
Trend Themes
1. Overactive Consumerism - The Augmented (hyper)Reality video explores the link between consumerism and architecture, presenting opportunities for disruptive innovation in advertising and retail.
2. Augmented Reality - Advancements in augmented reality present disruptive innovation opportunities in various industries, including marketing, education, and entertainment.
3. Future of Interactive Advertising - The integrated pop-up style advertising showcased in the video opens up opportunities for disruptive innovation in the advertising industry, revolutionizing how brands connect with consumers.
Industry Implications
1. Advertising - The Augmented (hyper)Reality video showcases methods for disruptive innovation in advertising through the integration of augmented reality and pop-up style advertising.
2. Retail - The exploration of the link between consumerism and architecture in the video presents opportunities for disruptive innovation in the retail industry, specifically in creating immersive shopping experiences.
3. Marketing - Advancements in augmented reality depicted in the video offer disruptive innovation opportunities in the marketing industry, allowing brands to create interactive and engaging campaigns.
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