The Audi R8 Super Bowl Commercial is Set to David Bowie's 'Starman'
Laura McQuarrie — February 5, 2016 — Autos
For its Big Game commercial this year, the Audi R8 Super Bowl ad tells the story of a retired astronaut living with his son.
While the brand has released a full 90-second version of the ad to YouTube ahead of the game, it will be reduced to a 60-second ad for the event. In this short span of time, Audi tells the story of an astronaut who seems to get little joy out of life in his old age on Earth. However, he quickly snaps back to life when he gets the chance to ride the new 2017 Audi R8 V10 Plus, which gives him flashbacks to his time as a young space explorer. The commercial is set to the tune of late David Bowie's 'Starman.'
There are a few other fun car ads that will be running during the Super Bowl 50 commercial breaks with musical themes. This includes a promotion the Acura NSX set to the sounds of Van Halen, as well as a more quirky commercial from Honda, which features a pack of sheep singing along to Queen.
While the brand has released a full 90-second version of the ad to YouTube ahead of the game, it will be reduced to a 60-second ad for the event. In this short span of time, Audi tells the story of an astronaut who seems to get little joy out of life in his old age on Earth. However, he quickly snaps back to life when he gets the chance to ride the new 2017 Audi R8 V10 Plus, which gives him flashbacks to his time as a young space explorer. The commercial is set to the tune of late David Bowie's 'Starman.'
There are a few other fun car ads that will be running during the Super Bowl 50 commercial breaks with musical themes. This includes a promotion the Acura NSX set to the sounds of Van Halen, as well as a more quirky commercial from Honda, which features a pack of sheep singing along to Queen.
Trend Themes
1. Astronomical Car Commercials - Opportunity to incorporate space-themed elements in car commercials to create a sense of wonder and excitement for viewers.
2. Musical Themed Car Ads - Musical-themed car advertisements provide a unique and entertaining way to capture viewers' attention and create a memorable brand experience.
3. Narrative Storytelling in Commercials - Utilizing storytelling techniques in commercials can evoke emotion and resonate with viewers, making the brand message more memorable and impactful.
Industry Implications
1. Automotive - Automotive companies can explore space-themed car commercials to attract a younger and adventurous target market.
2. Entertainment - Entertainment industry can partner with automotive companies to create captivating music-themed car advertisements that align with their brand messaging.
3. Marketing and Advertising - Marketing and advertising agencies can leverage narrative storytelling techniques to create impactful commercials that leave a lasting impression on viewers.
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