Audi Quattro 'Ahab' Commercials Revise Tale of Moby Dick
Katherinev123 — January 18, 2012 — Autos
References: audi & brandingmagazine
The Audi Quattro 'Ahab' commercials are the latest video spots by Audi America to promote the Audi Quattro, one of the world's top-selling luxury, all-wheel drive cars.
The commercials are clever and based on a revised version of the classic tale of Moby Dick by Herman Melville. In the classic story, a sea captain is engrossed with finding an elusive white whale. In the Audi Quattro 'Ahab' ads, the sea captain (Ahab) is an obsessed tow truck driver who is consumed with finding the elusive Audi Quattro, combating snowdrifts and extreme white-out weather conditions to do so.
Along with the video ads, the Audi Quattro 'Ahab' campaign will comprise mobile banners as well as new content on Audi's Facebook fan page and YouTube channel.
The commercials are clever and based on a revised version of the classic tale of Moby Dick by Herman Melville. In the classic story, a sea captain is engrossed with finding an elusive white whale. In the Audi Quattro 'Ahab' ads, the sea captain (Ahab) is an obsessed tow truck driver who is consumed with finding the elusive Audi Quattro, combating snowdrifts and extreme white-out weather conditions to do so.
Along with the video ads, the Audi Quattro 'Ahab' campaign will comprise mobile banners as well as new content on Audi's Facebook fan page and YouTube channel.
Trend Themes
1. Clever Advertising - The Audi Quattro 'Ahab' commercials showcase clever advertising techniques that engage and entertain viewers.
2. Reimagined Classics - The revision of the classic tale of Moby Dick in the Audi Quattro 'Ahab' ads reflects a trend of reimagining well-known stories for brand promotion.
3. Multi-channel Campaigns - The Audi Quattro 'Ahab' campaign's inclusion of mobile banners, social media content, and video ads represents the trend of utilizing multiple channels for advertising.
Industry Implications
1. Automotive - The Audi Quattro 'Ahab' campaign presents opportunities for disruptive innovation in the automotive industry by highlighting the unique features of luxury all-wheel drive cars.
2. Advertising - The clever and entertaining advertising techniques showcased in the Audi Quattro 'Ahab' commercials indicate opportunities for disruptive innovation in the advertising industry.
3. Social Media - The integration of new content on Audi's Facebook fan page and YouTube channel in the Audi Quattro 'Ahab' campaign suggests opportunities for disruptive innovation in the social media industry as a marketing tool.
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