The Audio e-tron 'Electricity Untamed' Campaign to Build Hype
Katherinev123 — September 26, 2009 — Autos
References: audi & digitalbuzzblog
The Audi e-tron ‘Electricity Untamed’ campaign calls for an end to the “uninspired, restrained use of electricity,” according to the DigitalBuzzBlog. The German luxury car maker thinks society is not using electricity appropriately, what with our silly electric toothbrushes, razors, and coffee makers.
The viral campaign is supposed to build anticipation around Audi’s upcoming concept, the Audi e-tron (which I suppose uses electricity the acceptable, extreme way). The Audi e-tron ‘Electricity Untamed’ campaign includes the above video, created by Audi of America’s ad agency and Venables Bell & Partners. Check it out!
The viral campaign is supposed to build anticipation around Audi’s upcoming concept, the Audi e-tron (which I suppose uses electricity the acceptable, extreme way). The Audi e-tron ‘Electricity Untamed’ campaign includes the above video, created by Audi of America’s ad agency and Venables Bell & Partners. Check it out!
Trend Themes
1. Anti-electricity Advertising - Disruptive innovation opportunity: Creating campaigns that challenge the traditional use of electricity and promote alternative choices.
2. Viral Marketing Campaigns - Disruptive innovation opportunity: Leveraging viral marketing techniques to build anticipation for new products or concepts.
3. Electric Vehicle Marketing - Disruptive innovation opportunity: Developing innovative marketing campaigns that highlight the unique features and benefits of electric vehicles.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Introducing electric vehicles with cutting-edge designs and advanced technology.
2. Advertising - Disruptive innovation opportunity: Pioneering unconventional advertising approaches that challenge societal norms and generate buzz.
3. Green Energy - Disruptive innovation opportunity: Encouraging the adoption of renewable energy sources and promoting sustainable lifestyles.
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