The ATSS Burglar Alarm System Campaign is All Twists and Turns
Meghan Young — August 4, 2012 — Marketing
References: mccannworldgroup & ibelieveinadv
If apartment complexes and houses were malleable enough to be twisted and turned as depicted in the ATSS Burglar Alarm System ad campaign, it would would offer one of the best and bizarre forms of security against potential home invaders. Of course, the images simply go to show how effective this particular burglar system is. To thieves and other wrongdoers, it will make their target seem like an impossible knot to untie.
Conceived by India-based ad agency McCann Erickson, the ATSS Burglar Alarm System ad campaign is extremely surreal. The campaign was art directed by Harshik Suraiya, Denzil Machado with illustration by Staudt Agnes and the result is absolutely stunning and full of magical twists!
Conceived by India-based ad agency McCann Erickson, the ATSS Burglar Alarm System ad campaign is extremely surreal. The campaign was art directed by Harshik Suraiya, Denzil Machado with illustration by Staudt Agnes and the result is absolutely stunning and full of magical twists!
Trend Themes
1. Surreal Advertising - Disruptive innovation opportunity: Explore new and imaginative ways to capture consumer attention through surreal and visually captivating ad campaigns.
2. Home Security Systems - Disruptive innovation opportunity: Develop innovative home security systems that not only provide effective protection but also offer unique and creative ways of deterring potential intruders.
3. Artistic Illustrations - Disruptive innovation opportunity: Combine art and advertising by incorporating artistic illustrations to create visually stunning and memorable ad campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore unconventional advertising techniques and strategies to make a lasting impact on target audiences.
2. Home Security - Disruptive innovation opportunity: Revolutionize the home security industry by developing advanced and visually appealing burglar alarm systems.
3. Art and Design - Disruptive innovation opportunity: Merge the worlds of art and design to create compelling and visually captivating illustrations for various marketing and advertising purposes.
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