Atlas Bar is Launching Three New Options in the US
Michael Hemsworth — April 1, 2022 — Marketing
Atlas Bar is expanding its product portfolio in the US with three new options for consumers to choose when seeking out a lifestyle-focused way to stave off hunger between meals.
The snack bars are formulated with a plant-based recipe that comes in three options including Dark Chocolate Sea Salt, Coconut Almond and Peanut Butter Dark Chocolate, which are all free from added sugar and are Keto-friendly. The bars are formulated with 300mg of ashwagandha with 15-grams of protein per 45-gram serving.
The new Atlas Bar products were explained further by Founder James Oliver who said, "Our goal at Atlas Bar is to help people become the best version of themselves through mind- and- body nutrition. With our plant-based bars, we can now provide options for all of our customers, helping everyone make a positive choice for their health and the planet.”
The snack bars are formulated with a plant-based recipe that comes in three options including Dark Chocolate Sea Salt, Coconut Almond and Peanut Butter Dark Chocolate, which are all free from added sugar and are Keto-friendly. The bars are formulated with 300mg of ashwagandha with 15-grams of protein per 45-gram serving.
The new Atlas Bar products were explained further by Founder James Oliver who said, "Our goal at Atlas Bar is to help people become the best version of themselves through mind- and- body nutrition. With our plant-based bars, we can now provide options for all of our customers, helping everyone make a positive choice for their health and the planet.”
Trend Themes
1. Keto-friendly Plant-based Snacks - The trend of plant-based snacking that is low in carbohydrates and sugar is disrupting the traditional junk food industry.
2. Innovative Snack Bar Formulations - Companies that develop snack bars with added beneficial ingredients such as ashwagandha have the potential to disrupt the supplement industry and also appeal to the wellness market.
3. Health-conscious Convenience Foods - The trend of prioritizing health and convenience are promoting the demand for snacking options that offer the necessary nutrition to sustain consumers' energy throughout the day, disrupting the fast food industry.
Industry Implications
1. Plant-based Snack Bars - The plant-based snacks industry has emerged as a significant competitor to traditional snack foods, particularly for consumers interested in vegan, Keto-friendly options.
2. Wellness Supplements - The innovative formulations of snack bars containing added supplements like ashwagandha represent an opportunity for growth in the wellness supplements industry.
3. Convenience Foods - The demand for snack bars that are both convenient and healthy is disrupting the convenience foods market that previously prioritized taste and ease of consumption over nutritional value.
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