The Asics Gel Lyte III Shoes Shoot Featuring Amee Enger is Mad Hot
Vittoria Natarelli — August 13, 2010 — Fashion
References: ronniefieg & highsnobiety
The Asics Gel Lyte III Shoes shoot features model Amee Enger working out while wearing the Ronnie Fieg, Coltrueshoq and Asics-designed kicks. This is the second collaboration between the group, and the results are just as amazing as the first. The shoes come in a black/white/grey colorway with purple and silver accents.
This Asics Gel Lyte III Shoes is undoubtedly hot. With both model and her footwear shining through these prints, it's obvious that this line will be a definite success.
This Asics Gel Lyte III Shoes is undoubtedly hot. With both model and her footwear shining through these prints, it's obvious that this line will be a definite success.
Trend Themes
1. Athleisure Fashion - Disruptive innovation opportunities may arise in creating fashionable and functional workout apparel and footwear.
2. Collaborative Design - There is potential for disruptive innovation in fostering collaborative partnerships between fashion brands and shoe designers.
3. Influencer Marketing - Disruptive innovation opportunities exist in leveraging social media influencers to promote fitness apparel and footwear.
Industry Implications
1. Athletic Apparel - There are disruptive innovation opportunities in developing stylish and performance-enhancing athletic apparel.
2. Footwear - Disruptive innovation opportunities may arise in the design and manufacturing of technologically advanced and fashionable footwear.
3. Fashion Marketing - Disruptive innovation opportunities exist in utilizing influencer marketing strategies to promote fashion brands.
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