The Proceeds from This Fragrance Go to Artists for Peace and Justice
Charlotte Joyce Kidd — October 29, 2015 — Social Good
References: 26forapj & marketingmag
This new fragrance was created in support of Artists for Peace and Justice, an organization that works to foster education, healthcare and the arts in Haiti.
The Haiti-supporting perfume was developed as a collaboration between Natasha Koifman, president of Toronto-based PR firm NKPR, and bespoke perfume bar Aromachology. Raising awareness of Artists for Peace and Justice is Koifman's pro bono project, and this is her latest initiative.
The fragrance is called TwentySix, after the 26 distinct ingredients it contains. The main ingredient in the perfume's composition is Haitian vetiver, an aromatic grass that grows on the coast of the island and is one of its main exports. It will be sold in a limited edition quantity of 1,000 bottles.
The Haiti-supporting perfume was developed as a collaboration between Natasha Koifman, president of Toronto-based PR firm NKPR, and bespoke perfume bar Aromachology. Raising awareness of Artists for Peace and Justice is Koifman's pro bono project, and this is her latest initiative.
The fragrance is called TwentySix, after the 26 distinct ingredients it contains. The main ingredient in the perfume's composition is Haitian vetiver, an aromatic grass that grows on the coast of the island and is one of its main exports. It will be sold in a limited edition quantity of 1,000 bottles.
Trend Themes
1. Supporting-charitable Fragrances - Creating fragrances that support a specific cause or organization, providing consumers with a way to contribute while enjoying a luxurious product.
2. Limited-edition Perfumes - Developing perfumes in limited quantities to create exclusivity and appeal to collectors and enthusiasts.
3. Collaborative Social Initiatives - Partnering with organizations or individuals to create products or experiences that raise awareness and support for important social causes.
Industry Implications
1. Fragrance - The fragrance industry has the opportunity to create innovative charitable partnerships to sell fragrances that support specific causes.
2. Luxury Goods - Luxury goods companies can explore the creation of limited-edition fragrances to attract collectors and offer a unique product.
3. Public Relations - PR firms can work with organizations or individuals to develop collaborative initiatives like these fragrances that generate positive publicity and support important causes.
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