The Art of Besting Cancer Combined Art and Science
Sahar Lewenstein — February 4, 2019 — Tech
References: hooligans.co.il
Portraits of cancer cells, 3D projections of tumors, video art of immune system fighting melanoma and specimen jar mosaics were some of the experiences available at ‘The Art of Besting Cancer,’ an innovative exhibition, that turned oncology into art. This is an intriguing event, combined science and medicine with classic and digital art, creating something new.
Treating cancer, oncologists often deal with professional loneliness, loss and grief, but their point of view is seldom noticed or expressed. Pharmaceutical company MSD Israel wished to empower the oncologists in a unique way, to highlight their everyday work in a different light. Hooligans agency based in Tel Aviv intervened and turned their work into art.
Authentic clinical materials were curated and artistically twisted into ‘The Art of Besting Cancer,‘ a first of its kind exhibition, that tells the story of cancer treatment from the caregivers’ perspective.
Treating cancer, oncologists often deal with professional loneliness, loss and grief, but their point of view is seldom noticed or expressed. Pharmaceutical company MSD Israel wished to empower the oncologists in a unique way, to highlight their everyday work in a different light. Hooligans agency based in Tel Aviv intervened and turned their work into art.
Authentic clinical materials were curated and artistically twisted into ‘The Art of Besting Cancer,‘ a first of its kind exhibition, that tells the story of cancer treatment from the caregivers’ perspective.
Trend Themes
1. Medical Art Exhibitions - Combining medical science and the arts for innovative and enlightening exhibitions.
2. Empowering Oncologists Through Art - Using artistic expression to highlight the important work of oncologists.
3. Clinical Material Curation - Twisting and curating authentic clinical materials to create engaging and unique exhibitions.
Industry Implications
1. Pharmaceuticals - Innovative ways to highlight the work of oncologists through artistic expressions in the healthcare industry.
2. Fine Arts - Opportunities to collaborate with the healthcare industry to create meaningful art exhibitions from medical science.
3. Event Planning - Creating curated exhibitions and experiences for a wide audience at the intersection of art and medicine.
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