The Art Directors Club of Hungary Makes Good Toys Go Bad
Armida Ascano — October 22, 2010 — Naughty
References: ibelieveinadv & thejailbreak
This campaign for the Art Directors Club of Hungary is from the maniacally imaginative minds of advertising heavy-hitters, DDB. The print ads depict toys in controversial positions, with a tagline that reads, "For those who play seriously."
The campaign captures the overall bad-ass attitude associated with those in the creative field of advertising. These free-spirited, holds-no-bars individuals are exactly what the Art Directors Club of Hungary is looking to attract. With these ads, I'm sure they'll attract exactly who they're looking for.
The campaign captures the overall bad-ass attitude associated with those in the creative field of advertising. These free-spirited, holds-no-bars individuals are exactly what the Art Directors Club of Hungary is looking to attract. With these ads, I'm sure they'll attract exactly who they're looking for.
Trend Themes
1. Controversial Toy Advertising - Disruptive innovation opportunities in creating provocative and controversial toy campaigns that grab attention and challenge traditional advertising norms.
2. Creative Advertising Approaches - Disruptive innovation opportunities in adopting unconventional and edgy advertising approaches to appeal to free-spirited and non-conformist target audiences.
3. Targeting the Advertising Industry - Disruptive innovation opportunities in developing campaigns that specifically target advertising professionals and showcase industry-specific creativity and attitudes.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunities in creating toys that spark controversy and challenge societal norms, appealing to those who seek unique and boundary-pushing products.
2. Advertising - Disruptive innovation opportunities in the advertising industry to break away from traditional approaches and embrace provocative campaigns that capture attention and engage target audiences.
3. Creative Industry - Disruptive innovation opportunities within the creative industry to attract and engage non-conformist individuals who value bold and boundary-pushing ideas and campaigns.
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