Victorinox Launches New Architecture Urban2 Travel Collection
Niko Pajkovic — February 24, 2022 — Art & Design
References: victorinox & moodiedavittreport
Swiss lifestyle label Victorinox has announced the launch Architecture Urban2, a new travel gear collection comprised of business bags and backpacks that were inspired by the design of the brand's own Swiss Army Knife. Appropiately, the collection will be available via global travel retail, in addition to being sold at a handful of select shops and online on Victorinox's website.
The five-piece collection was designed to appeal to the modern commuter, which is why all the items priotize storage space and have been given an unique antibacterial treatment. In addition, all five of the bags have been made with high-density exterior foam for added protection and comfort, while the interior compartments feature high-strength strech fabrics.
“With the added bonus of a personalisation feature, Architecture Urban2 is one of Victorinox’s most stylish ranges yet that is suitable for use when going to the office, to a business meeting or on holiday," said Thomas Bodenmann, Victorinox's Head of Global Channels.
Image Credit: Victorinox
The five-piece collection was designed to appeal to the modern commuter, which is why all the items priotize storage space and have been given an unique antibacterial treatment. In addition, all five of the bags have been made with high-density exterior foam for added protection and comfort, while the interior compartments feature high-strength strech fabrics.
“With the added bonus of a personalisation feature, Architecture Urban2 is one of Victorinox’s most stylish ranges yet that is suitable for use when going to the office, to a business meeting or on holiday," said Thomas Bodenmann, Victorinox's Head of Global Channels.
Image Credit: Victorinox
Trend Themes
1. Swiss Army Knife-inspired Bags - The trend of designing bags inspired by everyday objects continues to disrupt the fashion industry, creating opportunities for brands to innovate their product offerings.
2. Antibacterial Travel Gear - The increased focus on cleanliness and hygiene has sparked a trend of antibacterial treatment in travel gear, presenting opportunities for brands to add value to their products.
3. Personalized Travel Gear - The trend of personalization in fashion and accessories has now extended to travel gear, providing a unique selling point for brands and an opportunity to offer tailored solutions to customers.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can benefit from designing innovative and creative products that appeal to modern consumers' preference for functionality, comfort, and personalization.
2. Travel and Tourism - The travel and tourism industry can leverage the demand for high-quality and efficient travel gear by partnering with brands that offer unique, practical, and stylish solutions for modern travelers.
3. Healthcare and Wellness - The healthcare and wellness industry can explore the use of antibacterial treatments in other products and applications to cater to consumers' growing concern for hygiene and safety in all aspects of their lives.
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