The Rover Collection Boasts Intelligent, Travel-Conscious Designs
Grace Mahas — July 28, 2022 — Fashion
References: carlfriedrik
Carl Friedrik, the leather and travel goods brand, recently launched the Rover collection designed for "today's modern traveler." The new series boasts innovative materials and multipurpose styles to meet the needs of contemporary, on-the-go consumers. The line merges the luxuriously soft nubuck and vachetta leather with a meticulously functional design.
The five-piece collection includes the Everday Backpack, the Getaway Weekender, the Anywhere Tote, and two fold-top backpacks. The series is available in four versatile colors -- black, chocolate, olive, and charcoal.
"We are excited to introduce nubuck for the first time as it is as long-lasting as leather but softer with more pliability. Its smooth surface allows us to give the products an urban, easy-going character but with an opulent touch," said Mattis Oppermann, the co-founder and designer.
The new Carl Friedrik five-piece Rover collection will be available starting July 29th on the brand's website.
The five-piece collection includes the Everday Backpack, the Getaway Weekender, the Anywhere Tote, and two fold-top backpacks. The series is available in four versatile colors -- black, chocolate, olive, and charcoal.
"We are excited to introduce nubuck for the first time as it is as long-lasting as leather but softer with more pliability. Its smooth surface allows us to give the products an urban, easy-going character but with an opulent touch," said Mattis Oppermann, the co-founder and designer.
The new Carl Friedrik five-piece Rover collection will be available starting July 29th on the brand's website.
Trend Themes
1. Multipurpose Travel Design - Opportunities for innovation lie in creating travel products that serve multiple functions to enhance the on-the-go experience.
2. Innovative Material Integration - Using unique materials in luxury products can set brands apart and create added value for consumers.
3. Soft Durability - Brands have an opportunity to incorporate materials that are both durable and luxurious, such as nubuck and vachetta leather.
Industry Implications
1. Luxury Travel Goods - Incorporating innovative designs and materials into luxury travel products can set brands apart and appeal to consumers willing to pay a premium for high-end goods.
2. Fashion Accessories - Luxury fashion accessory brands can explore the use of unique materials and functional designs to enhance their offerings and stand out in a crowded market.
3. Product Design - Product designers can find opportunities to incorporate innovative materials and multi-use designs in a variety of consumer products to enhance functionality and create added value for consumers.
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