Kendra Scott Created a Mobile AR Tool to Try on Different Jewelry
Daniel Johnson — May 8, 2020 — Tech
References: kendrascott & mobilemarketer
Kendra Scott, the jewelry company, recently launched a new AR tool that allows people to try on products. The AR tool can be accessed by iPhone users through the company’s website. From there, users can select the AR preview to see how products look on them. The AR content has dynamic movement capabilities, so users can see how jewelry items move in sync with their own movements.
The AR capabilities provide a good avenue for consumers to try out different products in a fun and immersive way. Additionally being able to see how jewelry looks may make the consumer more likely to buy items, as the risk of not liking the product is greatly reduced.
The release of the AR capabilities is also timely as more people are looking for ways to entertain themselves at home.
Image Credit: Kendra Scott
The AR capabilities provide a good avenue for consumers to try out different products in a fun and immersive way. Additionally being able to see how jewelry looks may make the consumer more likely to buy items, as the risk of not liking the product is greatly reduced.
The release of the AR capabilities is also timely as more people are looking for ways to entertain themselves at home.
Image Credit: Kendra Scott
Trend Themes
1. AR Try-on - The trend of AR try-on tools in the retail industry allows consumers to virtually try on products before making a purchase, enhancing the online shopping experience and reducing the risk of dissatisfaction.
2. Dynamic AR Content - The trend of using dynamic AR content in retail applications allows for more immersive and interactive experiences, increasing consumer engagement and enhancing the overall shopping experience.
3. At-home Entertainment - The trend of at-home entertainment solutions, such as AR jewelry try-ons, caters to the increasing need for engaging activities that can be enjoyed from the comfort of home, providing innovative options for consumers.
Industry Implications
1. Jewelry Retail - The jewelry retail industry can utilize AR try-on tools to bridge the gap between the physical and digital shopping experiences, providing customers with a convenient and interactive way to explore and purchase jewelry.
2. E-commerce - The e-commerce industry can leverage dynamic AR content to enhance product visualization, improve customer satisfaction, and increase online sales by offering a more realistic and engaging shopping experience.
3. Augmented Reality - The augmented reality industry can capitalize on the demand for AR try-on solutions, transforming how consumers interact with digital content and opening up new opportunities for brand engagement and innovation.
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