Beko's Connections Ad Taps Into the Power of AI Tech
Laura McQuarrie — March 30, 2021 — Pop Culture
References: beko & prnewswire
The 60-second Connections appliance ad from Beko shares a message about living more sustainably and working towards a healthier planet and it uses AI technology to convey the beauty of nature. The AI ad uses artificial intelliegence to create a feeling of connectedness and it sets itself apart as the first marketing project of its kind from the appliance brand that doesn't actually feature any products.
Created and produced by artistic development and production company Seyhan Lee, Connections draws from tens of thousands of frames from objects like shells, leaves and others natural items. This allowed the AI program to create its own interpretation of scenes from nature, resulting in an ad that has dynamic frames that seamlessly morph into one another.
Created and produced by artistic development and production company Seyhan Lee, Connections draws from tens of thousands of frames from objects like shells, leaves and others natural items. This allowed the AI program to create its own interpretation of scenes from nature, resulting in an ad that has dynamic frames that seamlessly morph into one another.
Trend Themes
1. AI-integrated Ads - The integration of AI technology in ads creates new opportunities for brands to explore innovative marketing techniques.
2. Sustainability-focused Ads - Ads focused on sustainability issues can help brands differentiate themselves in a crowded market and appeal to environmentally conscious consumers.
3. Non-product Focused Ads - Ads that don't feature products but instead focus on promoting a brand's values and message can be effective at building brand awareness and loyalty.
Industry Implications
1. Appliance Industry - The appliance industry can explore the usage of non-product focused ads such as AI technology to attract more interest and promote sustainable living.
2. Marketing Industry - The marketing industry can experiment with using AI technology in ads for more dynamic, visually appealing compositions that attract more attention from consumers.
3. Sustainability Industry - The sustainability industry can benefit from collaboration with brands to create ads that promote sustainable living and raise awareness about environmental issues.
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