The 'Hidden Gems' Web Series Celebrates Jamaican Excellence
Grace Mahas — August 18, 2021 — Marketing
Complex Canada recently launched a new digital series dubbed 'Hidden Gems' that was produced in partnership with Appleton Estate® Jamaican Rum. The new four-part series celebrates Jamaican excellence in Canada by spotlighting some of the country's most established trailblazers and up-in-coming talent in music, style, and visual arts.
To kick off the Hidden Gems series, the brand will launch "a 360-degree marketing strategy amplified by Corus' powerful megaphone of assets." The series will also be available on linear TV in a new Complex-branded programming block on Global, Food Network Canada, and National Geographic from September 2 – 5. The series will also be promoted through Complex Canada's social media platforms with static images, episode teasers, and more.
Image Credit: CNW Group/Complex Canada
To kick off the Hidden Gems series, the brand will launch "a 360-degree marketing strategy amplified by Corus' powerful megaphone of assets." The series will also be available on linear TV in a new Complex-branded programming block on Global, Food Network Canada, and National Geographic from September 2 – 5. The series will also be promoted through Complex Canada's social media platforms with static images, episode teasers, and more.
Image Credit: CNW Group/Complex Canada
Trend Themes
1. Digital Partnership Series - Opportunity to create digital series that promote up-and-coming talent while partnering with relevant brands.
2. 360-degree Marketing Strategy - Opportunity to expand marketing efforts by amplifying outreach through various marketing channels.
3. Linear TV Promotion - Opportunity to leverage traditional media channels like TV for increased brand recognition and credibility.
Industry Implications
1. Beverage Marketing - Opportunity for beverage brands to partner with creatives to create engaging marketing content and promote relevant causes.
2. Entertainment Industry - Opportunity for media groups to create original programming with partnership opportunities and increased revenue streams.
3. Cross-industry Collaborations - Opportunity for various industries to collaborate on creative marketing campaigns to reach new audiences and drive sales.
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