The Willow Low-Alcohol Apple Spirit Has a Premium Profile
Michael Hemsworth — December 4, 2019 — Lifestyle
References: willow.london & conveniencestore
The Willow low-alcohol Apple Spirit has been reformulated by the brand to make it more widely applicable to adult drinkers who are seeking out an alternative libation to try in their favorite cocktails. The drink features a 0.5% ABV along with 15mg of broad-spectrum CBD, which will create a relaxing experience for drinkers to enjoy. The spirit features pineapple, kaffir lime, cherry tomatoes and cracked black pepper in the mix that has been mixed with natural spring water.
William Borrell of brand owner Ladies & Gentlemen bars explained the reformulation of Willow low-alcohol Apple Spirit saying, "Dropping the abv makes commercial sense; it’s what consumers want. However, we’re less about being evangelical and more about taking a distinctively laid-back and recreational approach to no / low - hence the CBD. There’s little or no point in trying to be preachy - people just want to chill out and enjoy an adult drink. By tapping into the benefits of the world’s most famous functional plant, Willow enables them to do just that.”
William Borrell of brand owner Ladies & Gentlemen bars explained the reformulation of Willow low-alcohol Apple Spirit saying, "Dropping the abv makes commercial sense; it’s what consumers want. However, we’re less about being evangelical and more about taking a distinctively laid-back and recreational approach to no / low - hence the CBD. There’s little or no point in trying to be preachy - people just want to chill out and enjoy an adult drink. By tapping into the benefits of the world’s most famous functional plant, Willow enables them to do just that.”
Trend Themes
1. Low-alcohol CBD Spirits - The rise of low-alcohol CBD spirits presents an opportunity for brands to cater to adult drinkers seeking a relaxing and enjoyable alternative to traditional cocktails.
2. Reformulation for Wide Applicability - Brands can innovate by reformulating low-alcohol spirits to make them more widely applicable and appealing to a larger consumer base.
3. Functional Plant Benefits - Capitalizing on the benefits of functional plants like CBD allows brands to tap into the growing demand for natural and wellness-focused alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - The trend of low-alcohol CBD spirits presents disruptive innovation opportunities for the alcoholic beverage industry to create new and unique offerings.
2. CBD Products - The combination of low-alcohol and CBD creates possibilities for the CBD industry to expand its product range into the alcoholic beverage sector.
3. Hospitality and Bars - Restaurants and bars can leverage the trend of low-alcohol CBD spirits to enhance their beverage menus and attract health-conscious consumers seeking unique experiences.
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