"The Great Thing"
Bianca — February 19, 2008 — Pop Culture
References: macdailynews
We've seen how viral Apple's commercials get, so we thought we'd fill you in before everyone's seen the latest. Plus, when this one gets spoofed, you'll want to have the original to compare it to. The latest iPhone commercial is called "The Great Thing" and emphasizes how truly fantastic it is to be able to carry internet access with you wherever you go.
So, what's so great about having the internet in your pocket? According to Apple, you'll be able to check out the trail runs the next time you're on the ski hill. Instead of flinging snow on the people below you, or taking in the scenery while riding the chair lift, you can stay fixed on your iPhone and miss out on the mountain experience.
The tragedy of it all is that this is really starting to happen. People take their phones hiking, skiing, sailing... What's the point in the great outdoors if you can't use time away from the computer to actually be away from it?
Apple says having the internet in your pocket is also good if you want to "Find a good place to eat in town... when you're hungry" as well as when you want to "Change your flight when you're just not ready to go home."
There are just so many comments I could make... but I'll hold out until they spoof this one!
So, what's so great about having the internet in your pocket? According to Apple, you'll be able to check out the trail runs the next time you're on the ski hill. Instead of flinging snow on the people below you, or taking in the scenery while riding the chair lift, you can stay fixed on your iPhone and miss out on the mountain experience.
The tragedy of it all is that this is really starting to happen. People take their phones hiking, skiing, sailing... What's the point in the great outdoors if you can't use time away from the computer to actually be away from it?
Apple says having the internet in your pocket is also good if you want to "Find a good place to eat in town... when you're hungry" as well as when you want to "Change your flight when you're just not ready to go home."
There are just so many comments I could make... but I'll hold out until they spoof this one!
Trend Themes
1. Portable Internet Access - Opportunity for disruptive innovation in developing technologies that provide portable internet access to enhance outdoor activities.
2. Tech-integrated Outdoor Experiences - Opportunity for disruptive innovation in creating technology-integrated outdoor experiences that allow individuals to disconnect from their phones and fully engage with nature.
3. Mobile Travel Services - Opportunity for disruptive innovation in the development of mobile applications that offer convenient access to travel services like finding restaurants and changing flights.
Industry Implications
1. Telecommunications - Opportunity for disruptive innovation in the telecommunications industry to provide reliable portable internet access solutions for outdoor enthusiasts.
2. Outdoor Recreation - Opportunity for disruptive innovation in the outdoor recreation industry to create tech-integrated experiences that strike a balance between connectedness and appreciating nature.
3. Travel and Hospitality - Opportunity for disruptive innovation in the travel and hospitality industry by developing mobile applications that enhance the convenience and personalization of travel experiences.
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