This Festive Beer Beverage Focuses on the Sweet Taste of Seasonal Apples
References: sanktgallen.shop-pro.jp & en.rocketnews24
Hailing from Japan is the Apple Cinnamon Ale brewed at the Sankt Gallen, offering the rich holiday aromas of baked apples, caramel, maple and cinnamon infused into this chilled beer beverage. The drink is marketed to be inspired by the festivities of Christmas and encapsulating the holiday cheer with seasonal flavors.
Due to the beer's rich flavor profile, the ale is harvested using toasted malts to give the drink a rich amber hue. The drink is then further flavored using notes of caramel, apples, maple, sugar and cinnamon that recreates an aroma close to the scent of freshly baked apple pie. The brew is packaged in a red and white labeled bottles capturing the quintessential holiday colors.
The beverage is a limited edition flavor available for order exclusively through the wintery months.
Due to the beer's rich flavor profile, the ale is harvested using toasted malts to give the drink a rich amber hue. The drink is then further flavored using notes of caramel, apples, maple, sugar and cinnamon that recreates an aroma close to the scent of freshly baked apple pie. The brew is packaged in a red and white labeled bottles capturing the quintessential holiday colors.
The beverage is a limited edition flavor available for order exclusively through the wintery months.
Trend Themes
1. Seasonal Flavor Beers - There is an opportunity for breweries to develop limited edition beers with flavors that tie into specific seasons or holidays.
2. Festive Beverage Marketing - Marketing seasonal beverages with holiday themes and colors could help attract consumers and boost sales during specific times of the year.
3. Infusing Alternative Tastes Into Beer - Innovative beer makers could experiment with unique and unusual flavor combinations, such as apple and cinnamon, to create stand out brews that appeal to adventurous drinkers.
Industry Implications
1. Breweries - Breweries could capitalize on the trend of seasonal flavored beers by releasing limited edition brews at specific times of the year when consumer demand is highest.
2. Beverage Marketing - Marketing experts could look at ways to inject seasonal themes and colors into beverage branding to help improve sales and create a buzz around products.
3. Alternative Beverage Makers - Alternative beverage makers could look at experimenting with new flavor combinations to appeal to adventurous drinkers who are open to trying new and unusual tastes.
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